If you go ahead with a search for designer sun shades, how how much time do you figure you might spend searching? Not unlike quite a number of other web shoppers, we would likely be prepared to browse a few websites but might only be willing to spend just a matter of seconds on each page.
In a nutshell, a website has maybe 10 to 15 seconds to draw a visitor's attention before the site visitor is lost forever. Love it or hate it, this is the furious pace most of us live in Today. Hence, it is important to optimize your landing page to be as as 'sticky' as possible.
The most basic tool a web page must have is a suitable ecommerce template. There are practically thousands of ecommerce templates out there and some are even given free as part of a shopping cart software package. But ecommerce templates alone may not be sufficient, they need to work in synergy with other contributing components.
To help you obtain the best out of your ecommerce template, the following are 3 very useful ideas:
- Captivating content can be very beneficial to a site but only if it is formatted well. Lumping everything in just one paragraph or two could give the impression that the content might be too tedious to read with little regard to how informative it may be. Do not be afraid to break it up into various paragraphs of varying lengths or insert a picture in between to make the presentation more appealing.
- As you might have noticed, category list links are located on the left hand side of a page. Lists could sometimes be rather long and might be a turnoff at first sight. You can remediate this situation by merely breaking up the list into no more than 6 links per grouping.
- Another splendid idea is to try positioning similar items together. Certain items on the webpage could possibly complement each other. For example, the next course of action after mulling over the price statement is normally to engage the Buy or Add To Cart button, so wouldn't it be a good idea to place them close together and make the move a no-brainer for the visitor.
Here is a bonus tip for you. Action buttons for example the 'Add To Cart' button should always appear to be more visually prominent than the rest of the page because ultimately that is the action you would like them to carryout, so their eyes should be attracted to that button. In order to achieve this, use bright colors or a hue in striking contrast to the color palette of your page.
Kent Eastwood started his first online store 6 years ago. Today he runs 8 succesful web stores. He avidly contributes articles on shopping cart software or ecommerce templates.
