Optimize Your Postcards for Better Market Research

You care enough about your customers to do market research on what they want, but do you care enough about the postcards you send out to make sure they get the information you need? Identify possible problem areas in your postcard market research with these tips:

Postcard Tips and Ideas to Improve Your Research Marketing

*Use simple but effective postcard designs: A subdued postcard design is more likely to get your recipient's attention than if you use flashy designs like other postcard marketers do. A hyped-up design implies that the postcard's message is not worth reading without decoration, and is more likely to end up in the trash.

*Get straight to the point! Skip the witty intro and lay it straight; tell them why you sent a postcard, what's in it for them, and what they should do. People tend to have a short attention span when they're sorting through piles of mail, so you better make the most of the precious seconds you've got!

*Experiment with custom postcard sizes: Go larger - or even smaller - than the usual print postcard. This way you can call on people's curiosity to help you gain airtime. You can also frame your message better this way; if you only have a single sentence for the front of your postcards, why settle for a standard 4″x6″ size when you can go for an intriguing 4″x4″?

*Choose a printer which also does mailing services: There's no need to go through hell and back to send out your marketing postcards. Why not just choose a printing company that also does mailing services in-house? A good printer that's worth your time should even help you sort out your mailing list and address your postcards individually. Look for the best printing service you can find with these options and more before you get ripped off by inferior printing services!