France attaches great importance to the local industry, will not easily give foreigners left the, but the Chinese-funded enterprises purchase French wine estate, but there is no local brewers to protest because they see this as an opportunity rather than a threat, believed to be able to enter the Chinese market, there are to help the local wine industry can regain its past glory.
To assist A & A acquisition of MKFinance Chateau Richelieu, said: "In order to meet the Chinese market for French wines, especially Bordeaux wine growing demand Richelieu winery decided to work with Asian partners to promote the winery's high-end series." This reflects how seriously the Chinese brewer market, particularly due to the high price of wine, foreign wine Zhuanzhai in China • China's wine industry news network reported that the country increased competition and global economic recession, leading to decline in France's wine industry, the Chinese market is like timely.
Indeed, China has to enter the French wine industry, encountered little resistance, the other reason is that Bordeaux has long been filled with a lot of foreign investment, the United Kingdom and the Netherlands, investors everywhere, such as the Chateau Richelieu's appointment is the Dutch owner of Payne, She said: "As a foreigner here, I feel like a duck to water." Moreover, Chinese enterprises attach importance to and respect for the Bordeaux tradition, to hire experienced local wine experts, to make the repair and operation of the guidance to comply with the local traditional features , practices and more readily accepted locals.
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