You’ve figured out that postcards can work to promote your barber shop, but now the question is: where do you start? Here’s a practical way to go about it:
Easy and Practical Tips for Barber Shop Postcard Marketing
Keep a customer logbook near the entrance for your mailing list. Make a note on the “Street Address” column that they can get exclusive promos if they leave their full mailing address. This way you will be sure to have not just a full client list, but regulars who will be anticipating your great promos!
Discounts? Promos? Holiday deals? Friend referrals? Whatever new marketing programs you have on the table, make one postcard marketing campaign for them at a time. You can look up how to make
postcards online if you need help, or you can have a professional design service help you make your great-looking marketing postcards.
Postcard campaigns like these can take several mailings before they show results, so be patient, and ask your customers for feedback. Keep informed of popular trends so you can use them to improve your campaigns. Find out what didn’t work before, and make the necessary changes in your campaign plans so they will work the next time around.
Thank your regulars for their continued patronage. They will appreciate that you noticed their loyalty, and may even refer your barbershop to people they know in the future! Do your thanking regularly; during holidays, at the close of your recent promos, and maybe even during their special personal events if you know them well enough. This will make your barber shop less like a business and more like a good friend to your loyal customers.
Choose sturdy card stock your scissors can’t damage easily! Couple that with offset printing, and you will have yourself some barbershop postcards that are high quality – and not necessarily expensive. In fact, if you invest in the right online
printing company, they will be able to help you through all the steps outlined above, from the mailing list to free design services, and all the way to your customers’ doorsteps!
