If you carry out a net search for designer spectacles, how how much time do you figure you might spend searching? Just like quite a number of other net shoppers, we could be prepared to browse a few sites but may only be inclined to spend a few moments on each page.
So the reality is, a website has just 10 to 15 seconds to draw a visitor's interest before the visitor is lost forever. Whether we like it or not, this is the furious pace most of us live in right now. Thus, it is vital to make your landing page as 'sticky' as possible.
The basic element a site should have is the right ecommerce template. There are literally thousands of ecommerce templates out there and some are even provided free as part of a shopping cart software package. But ecommerce templates alone might not be sufficient, they need to work hand in hand with other contributing factors.
In an effort to help you obtain the best out of your ecommerce template, listed below are 3 very useful ideas:
- Interesting content can add to a sites 'stickiness' but only if it is formatted correctly. Grouping everything in a single paragraph may give the impression that the content might be too troublesome to read with no regard to how informative it could be. Do not be afraid to break it up into 3 or more paragraphs of varying lengths or insert an image in between to make the writeup more esthetically inviting.
- As you might probably have noticed, various category links are located on the left hand side of a page. There are lists that might be very lengthy and might be a turnoff at first sight. You can remediate this problem by simply grouping the lists into 6 links per batch.
- Another idea is to try grouping similar items together. Certain items on the landing page could complement each other. For example, the usual course of action after looking at the price statement is normally to hit the Buy or Add To Cart button, so why not put them next to each other and make the move a no-brainer for the visitor.
Here is an additional heads up for you. Action buttons like the 'Add To Cart' button should always be more eye-catching than the rest of the page because ultimately that is what you want them to carryout, so their eyes should be attracted to that button. In order to achieve this, use bright colors or something in striking contrast to the color palette of your web page.
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