To be a cut above the rest you need to break the convention of regular meetings.
Your usual presentations are important of course:
• Presentations around what each department is doing
• what their targets are – where they stand currently
• what are their opportunities and threats
But you need to come up with a new vision which strengthens the whole perspective of how your company looks at your business. Your target for your next big meeting should be:
How will our website will be our ‘sales star?
What you need to do:
Step 1: Review your website. Ask yourself what goals have you set for it (if you do not have them already). Based on your product/service, which parts of the actual sales can be moved to the website. Connect the ones that can be successfully transitioned and judiciously tag a ROI benefit for all of these.
Step 2: Prepare a matrix of the visitor traffic that you have got for the past 6 months and what has been your success with the conversions:
• If there are no conversions, a complete revamp of the website may be required.
• If you’ve had mixed results, with successful conversions mixed with many visitors leaving mid-way – this implies that visitors often struggle to get to where they want.
Create a two pronged set of targets for your website:
• Better conversions from existing visitors
• More visitor traffic by focusing on Onsite and Offsite Activities. Onsite will broadly involve higher visibility on Search Engines and Offsite will be Link-building, Social media etc. You can present each activity and tag them to certain increase in traffic which inturn will lead to more conversions.
Step 3: For comprehensive data about visitor traffic, tracking tools like Google Analytics, Omniture, Statscounter etc are required. If these are not integrated to your website – your website is only a great html work but minus the pieces required for any strategic initiative. Using these analytics tools, each activity on your website can be tracked and you can assign the value you will derive from it. Going forward you will be better prepared with data which will increase your ability to make effective decision.
Our endeavor at
AftertheNet has always been to empower our clients with solutions which support them in their day-to-day work interactions. The focus is to unveil the power of your website which is both cost-effective and a more current way of expanding and growing your business. And a strong meeting on this subject will catch everyone’s attention and generate the management respect you are seeking.
