Landing pages when optimized and tweaked can lead to a double-digit conversion rate for your website. Now thinking about it, you'd like to improve your landing page from its current state but don't know where to start. Well this article will tell you about some of the key points in a landing page where you should focus on to get that much desired increase in conversion rate. These points are presented for basic trouble shooting of your landing page.
Going over web analytics related to the content that is on your website can give hints on where the problem arises in your website:
Most visited content
The number of hits of a web page will help you get a general view of where your visitors are mostly spending their time on. If you're noticing that not much people are paying attention to a certain key page, try to relocate the web page where traffic might most likely run through it or create links to it from a more popular page.
Path analysis
Path analysis shows you the sequences of pages that vistitors take when going around in your website. It shows you the most common flow of traffic. What you can do is rearrange key pages of your website and place them within the flow of traffic. This will make your key conversion pages or links be highly visible to your visitors.
Top entry pages
This lists the most common entry pages that visitors to your website arrive at. When a web page gets more incoming traffic than others, it is a good idea to fine tune this landing page for conversion. A high number of hits on a page can assist you in selecting which landing pages you need to work on first.
Top exit pages
Learning where visitors frequently exit your website can mean that they have not found what they were looking for and just bailed. These critical pages should be studied and improved to provide relevant content or better navigation. If you notice that a popular page also has a high exit rate, those pages need immediate attention and optimization to lessen the high bounce rate.
These are just some key points that you need to look into for you to find problem areas in your landing page and website. There are more tools available online to help you make your website work to the best that it can.
Bruce Tucker has been in the field of internet marketing,SEO and landing pages for a long time with a web site about
landing pages and with a blog that is all about
landing pages that you would find interesting.
