Times Private Treaties finds favour with blue chip brands

Times Private Treaties seems to have found favour with blue chip companies. Some of the prominent ones include Videocon and Pantaloon. The innovative model of Times Private Treaties provides brand building and advertising opportunities to entrepreneurial companies in BCCL vehicles in exchange of equity in these companies. This has helped many first time advertisers to unlock their brand value adding them in their growth and expansion process.
Times Private Treaties investments are spread across sectors. TPT investee companies in Retail and Apparel sector are Abee Shope, Future Ventures India Ltd.(FVIL), Hanung Toys and Textiles, Indiabulls Retail(Piramyd Retail), Archies Ltd, Pantaloon Retail, Provogue (India) Ltd. to name a few. Among IT/ITES companies such as Access Atlantech, Adrenalin eSystems Ltd., Allied Digital Services Pvt Ltd., ANM Soft, Apna Circle, Indiamart, Infotrek Syscom, Micro Technologies, Mindlogicx, Net 4 India, Sai Infosystems, Satnav Technologies, Sinewave Computer Services, SQL Star International are investee companies as is Matrix Cellular from the next generation telecom sector.
Times Private Treaties model was recently voted as one of the 7 most innovative business models by the PubliGroupe and International Newsmedia Marketing Association (INMA), at the second edition of "Innovative Business Models Contest”. Times Private Treaties was the only Indian finalist. The contest focused on identifying how media companies are extending their brand to fill a new market space, attract new audiences, and generate new revenue streams.