Kappa's First Flagship Store Has Been Grandly Opened In Taobao Mall.

Kappa is a well-known Italian fashion sports brand, officially entering China in 2002, after seven years, it now has more than 3000 retail outlets in our country, their sports, fashion, sexy and taste of the brand idea has gained . Currently, Kappa has become the third largest international sports brands. Taobao account 80% of the market share by Ali Wangwang and a series of continuous innovation, On April 2008 Taobao has been officially launched, it has attracted nearly 5,000 enterprises, 400 million items .It has become a marketing channel for enterprises to innovate under financial crisis
In the fierce competition market demand, e-commerce application is an inevitable trend. In today's global network, e-commerce is no longer just electronic commerce, but also means relying on information technology integration and optimization of business processes, its core values is to help businesses and consumers to improve efficiency, optimize processes, reduce costs, electronic Business from the initial information services will gradually develop into a full-service supply chain processes, new services
In this context, Kappa China domestic has chosen to cooperate with Taobao , Taobao took a fancy to a leading market share, strong technical strength and its own massive data on consumer behavior. During the talks the two sides level on the Kappa with Taobao's recent and long-term strategic planning conducted in-depth communication, and recognized as the main objective of the first stage, the two sides will work together to ensure that the Kappa's first flagship store on the official network has been grandly opened in Taobao Mall.