The fourth quarter of last year, the international financial crisis spread to China's retail market, both inside and outside the industry would be generally considered a luxury bear the brunt of the storm. In September this year, a survey shows that the financial crisis, China is the luxury market, the only positive growth countries. LV are how to achieve contrarian growth? This begins with LV symbolic significance in China talking about.
LV is the most favored by Chinese clothing brand, and Cartier jewelry and watches is the first card. One argument is described: the Chinese people, regardless of his money, money, fake money, fake money; whether he is rich, upstart vanity, or a small white-collar workers, with regard to luxury, on the big, think of the first one brand, is always a LV, but LV, Cartier, Gucci and other luxury items were also seen as big-name fashion symbol of status symbol.
LV's brand strength is indeed too strong. "This has a half-century history of the luxury goods leader, with 'no price cuts' marketing strategy to maintain brand image and status, has survived three times the economic crisis and the Great Depression. No price competition will become a luxury brand makes the LV The Dinghaishenzhen, not only that, each year about 5% of the price increases, making it part of the classic handbag models and even have a sound investment value. "
But this time of financial crisis, LV "no price cuts," exceptions. For the shopping malls chiefs who, LV their price cuts may be "the worst era of the best time," it reveals a truth: with a dazzling aura of the big, still a compromise to the market, it's like better than the civilian VIPs people can Kangde Zhu, like hunger. Thus, whether the introduction of LV matter how important they are not, rather than make a great sacrifice, who used to strut out of LV's arrogance, it is better to build shopping malls buried their brand to fight for more market share. Because we are backed by a fast-growing luxury consumer market, and that's what LV are the Gate of Life.
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