Dewitt, NY – September 25, 2009: In today’s marketplace, every edge a forklift or material handling equipment distributor can give itself can be the difference between making or losing a sale. One way for distributors to differentiate their companies is through the use of online product demonstration videos.
In the Summer 2009 issue of The MHEDA Journal, multimedia production experts Aaron Kleyla and Eric Brunkow of Bastian Material Handling describe the Internet world of video marketing, specifically YouTube. Kleyla and Brunkow describe their company’s success stories using YouTube, and offer tips for ways that other material handling distributors can utilize this burgeoning medium. The two authors provide suggestions for:
• Choosing the best topic for a material handling product video
• Shooting the correct footage
• Editing the materials
• Posting the video online
• Spreading the word once the video has been uploaded.
Brunkow and Kleyla give the lowdown on how to best integrate your newfound video-making prowess with your existing marketing efforts. “When teamed with other effective online efforts, YouTube can not only help build your brand, but also usher your company into the new age of digital marketing,” Brunkow and Kleyla write.
It’s all part of “YouTube 101” (http://www.themhedajournal.org/content/3q09/youtube101.php) in the current issue of The MHEDA Journal Online, the leading online magazine for the forklift, storage and handling, and general material handling equipment industries.
For more information, contact Chris Powers, editor of The MHEDA Journal, (315) 445-2347, e-mail: chris@datakey.org.
About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.TheMhedaJournal.org), e-magazines, newsletters, and industry wiki (www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry’s voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
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