Besides your website and other promotional efforts, what else could you do to draw attention to your brand? The question lies within a press release. But, please be aware, not all attention is good attention. Put enough time and effort into conveying your message exactly how it should be portrayed.
A press release is a written communication directed towards members of the media for the simple purpose of announcing information declared as having news value. Majority of the time a press release is sent to journalists in order to persuade them to develop stories or articles on a specific subject.
Many press releases are written and designed to highlight an important event, program, or piece of information by a business or organization that briefly explains the who, what, when, why and how of the story.
Businesses looking to gain exposure regarding their products or brands are encouraged to either fax, mail, or email their press releases to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. There are also free-distribution services available online. Below are a few to choose from:
Free Press Release
PressBox
PR Leap
I-Newswire.com
openPR
Take advantage of these free sites. It is believed that if you distribute to this list, you will get very wide distribution – ending you up in Yahoo News, MSN News, Google News, and many other sites.
Other forms of communication include: media releases, news releases, and press statements. They all differ in some way but are mainly used to gain some sort of interest in a reader’s mind.
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