When considering short form DRTV as a form of advertisement it's important to determine if this is your best option. The biggest question to ask yourself is whether or not your product has mass appeal. Every inventor wants to think that their product indeed will appeal to the masses. However, there is no room for wishful thinking when it comes to making the decision about whether or not to use short form DRTV. The reason why is because although it is more affordable to advertise via direct response television than traditional television commercials it still requires a significant investment. It's not worthwhile to invest the time and money if the product truly does not appeal to the masses. A neutral approach is necessary to determine whether a product really will sell well and be demanded by the general public.
The biggest thing to keep in mind is that a short form DRTV infomercial should not be created on a shoestring budget. While short form direct response television airtime is more affordable than regular airtime that does not mean that you can put out an excellent short form infomercial without investing much money. It still costs quite a bit of money to pay the direct response marketing campaign and all the members of the team. The cost of the airtime is only a portion of the amount of money that will be needed to put out a really good short form DRTV advertisement.
Long form DRTV is the same as short form DRTV except it is much longer in length. In general, long form DRTV lasts about 28 minutes and is mostly reserved for high dollar products or items that require in depth product demonstrations. Since long form DRTV is more expensive than short form DRTV most products with lower price points that can be easily demonstrated tend to opt for the shorter versions.
An important tip to follow when looking for a company to manage your direct response television campaign is to make sure you get proof of their past experience. You do not want to hire a company that sounds like they know what they are doing but rather a company that has verifiable experience with your particular market niche and the type of product being advertised. This is one of the most important things and could result in the downfall of your product if you don't heed this advice.
Short form DRTV advertisers have relied on A. Eicoff & Co. for their
DRTV needs since 1959.
