The most important rule when picking affiliates to promote on your site is to pick products that would be of interest to those who would likely visit your niche site. Otherwise you will be promoting a product to a group of people who do not even want nor need it. Eg. If your niche site targets web design, then promote web design software and web related products. If you niche site targets gardening, then promote gardening products.
There are two main ways to find an affiliate company for your niche website. You can sign up with a company that manages the accounts of hundreds of companies, big and small, and apply for the products within these accounts or you can do a web search for companies that would match well with your niche, visit their websites, and see if they advertise an affiliate program. There are hundreds of other websites offering commissions for selling their products. Some recommended company's that you can choose a whole range of affiliate programs would be: Commission Junction cj.com, Amazon.com and ClickBank.com.
When you pick an affiliate program, it is important that you determine which companies you will profit best from, based on the frequency that the product is likely to sell. There are several types of affiliates and some will offer you more money from a sale than others will. If you sell a product four times a year from a little known company that gives you $100 per sale or sell a well known product 3 times a week at the rate of $10 per sale, then you will make much more money with the $10 per sale product. Often times large well known companies will offer a very small profit per sale because they are established and know that their product is likely to sell well.
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