Brand new in 2009, the Efusjon Energy Club is a promising MLM company located in Oregon that provides a healthy option to traditional energy drinks. This is important as the energy drink market increases sales at the highest pace of any market in the health and wellness industry. It helps that the ex-Vice President for Microsoft and Paramount Pictures, Derek Broes, is one of the founders. The combination of Derek Broes with the CEO of Facebook, Mark Zuckerberg, adds to the hype. The purpose of this review is to examine the innovations in the Efusjon Energy Drink product offering and to evaluate the business opportunity for Efusjon.
While the market for energy drinks is booming, Efusjon is still years behind the first energy drink MLM company. In addition, Xango and Mona Vie opened business shortly after Efusjon. It is promising for Efusjon experts estimate energy drink sales to hit five billion for 2009, and they estimate sales to reach nine billion by 2011. It is still important to account that others companies, including Monster, Sobe, Bawls, Rockstar, and Red Bull, maintain a large portion of the current energy drink market. While mainstream energy drinks may produce the desired effect at the cost of the consumer's health, efusjon delivers the vitamins and nutrients necessary for a healthy body. Efusjon begins with the RAW and EDGE drinks which bring a significant dose of antioxidants to support the body's metabolism. These drinks help the body stay mentally sharp. The Breeze drink helps boost athletic performance with a reservoir of Vitamin C, Vitamin A and Potassium. Efusjon uses a mix of mangosteen, passion fruit, and caffeine for the Breeze drink. The fourth product, Dawn, has an abundant source of antioxidants and fights against fatigue, depression and anxiety. The Dawn drink uses quercetin, citrus, and caffeine as ingredients. Among the full line-up of drinks, Dawn is the only energy drink that is uncarbonated. Efusjon is unlike most energy drinks because it lacks the ingredients taurine and guarine. Despite the inclusion of caffeine in all of Efusjon's drinks, they still call it the healthiest solution available. Of course, Efusjon could perhaps differ too much if it does not include one of the addictive ingredients used by its competitors. The Efusjon drinks are competitively priced and offer a demanded alternative to traditional ingredients. The Efusjon product line-up adds to the company's appeal along with the chance to seize on an opportune market.
Efusjon tweaked the typical MLM compensation plan in order to produce what they call 'The Overlap Matrix.' Efusjon starts by paying the distributor 4.25% on his downline or anyone referred by him. It also pays 1.25% on all distributors referred through ‘The Overlap Matrix’ or their personal team members. The overlap matrix includes compensation from people who are not even a part of one’s team. The cost to join the Efusjon business is only $30. At only $30, Efusjon has a very low startup fee, and it includes a website and Facebook marketing system. The main qualification to receive payment is to recruit three people into business and hold an autoship of at least 48 drinks at $120 plus shipping each month. The Efusjon opportunity appeals to people with little cash; however, the one drawback is that the website fails to contain a squeeze page to accept lead information. This increases the difficulty of obtaining affiliate sales commissions while using the Efusjon marketing system. In addition, the Efusjon opportunity is not entirely based off of an attraction marketing system. Efusjon does not include significant training necessary to succeed in an online MLM business. A new Efusjon representative is ill-prepared to succeed in business without outside influence.
The number of Efusjon representatives is growing at one of the fastest rates in the industry, and the opportunity warrants research from MLM business owners. A prospective Efusjon representative must ask himself the following questions: am I marketing the best product at the lowest price point? If there is already competition, is the product the most competitive in the current marketplace? Additionally, how does the product and opportunity cater to one's personal preferences? Efusjon is a very viable solution, but a prospective marketer should first consider whether he possesses the knowledge and training to dominate Efusjon or any other company. It is up to the business owner to seek help from those who are obtaining the desired results.
Daniel Lucas’s
Efusjon Review highlights the necessity of having an attraction marketing system. Daniel is a master at teaching others how to implement attraction marketing systems into their business in order to gain an unlimited number of leads each month. For more information on how to dominate the competition in your business, visit Daniel’s
Efusjon Training.
