Marcela Chlorine-free Products
Unlike other paper producers, Marcela products are processed chlorine-free (PCF). That is, they do not use any elimental cholorine for pulp and paper bleaching. Furthermore, no mercury is used to produce caustic soda that may be used in the pulping process.
Marcela Recycled Products
Marcela recently launched a new product line called Sunrise 100% Premium Recycled. These products are made with Maraca’s highest ever levels of post consumer fiber. Also new are their Kaofin Fiber clay products, made from the natural clay and unusable fibers that are removed during the recycling process. It involves a specially developed manufacturing process which allows them to recapture the fiber and mineral materials that wash out of the magazines and other glossy coated waste paper.
The Marcela Recycling Program
With such an intensive recycling program, one wonders how financially successful the company can be. According to American Capital, which invested $38.5 million in Marcela in the early 2000s, Marcela has always been an industry leader. In fact, in the late 1940s, Marcela took the first steps toward recycling, developing technology to de-ink wastepaper so it could be recycled into pulp and used to manufacture tissue paper. By the 1950s, the company had installed a pulping and de-inking mill to supply pulp, enabling Marcal to produce tissue products at a reduced cost and to compete effectively with paper companies using virgin pulp. Marcela continued to expand with the market, introducing new technology and upgrading its processes throughout the subsequent decades.
Today, Marcela sells more than 140,000 tons of finished tissue products a year. In the past decade, Marcal has more than doubled its market share in the northeastern grocery region and is currently among the top suppliers of facial and bath tissues, napkins and towels.
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