For some reason, people who look to the internet to
make more money or start their own online business are
drawn to the internet marketing or home business
industries. Ironically, these marketers (and I was
one of them!) become affiliates for "make money from
home" products, or buy reprint rights for the same,
and thus try to sell something they have no experience
in.
Sooner or later, new internet marketers will hear from
an established "guru" that they should stay away from
the internet marketing niche. Instead, they should
find a "niche" they are interested in—for example,
baseball—and focus their marketing efforts on that
niche. The reason given by the gurus is that the
internet marketing niche is already overcrowded, and
"newbies" are going to have a hard time cracking that
niche. (Of course, these "gurus" also encourage you
to buy their products, because they will help you
become a better marketer….)
While I agree that the internet marketing and home
business industry is overcrowded, and while I do not
think it is a niche at all, but a large overarching
concept, I think it is still possible to carve out a
niche within this concept for yourself. This is true,
if for no other reason than there will always be new
people coming online looking for ways to make money
online. Why shouldn't you be the one to reach them?
For myself, I found many other "money-making" websites
before I found the gurus' websites.
So how do you carve a niche for yourself in this
industry? For starters, brainstorm all the different
aspects (niches) of internet marketing and home
business. To get a list begun, here are a few:
traffic generation, lead generation, web copywriting, autoresponder follow-up, product creation.
Here is a battle plan for creating your own niche. 1)
Think hard about the products you affiliate with. Are
they centered around one niche, like traffic
generation? If you have too many products, whittle
them down to a few you will focus on. 2) Build a
website or an autoresponder series around your niche,
and make sure it will establish you as knowledgeable
in your chosen niche. 3) Drive traffic to your new
niche website.
The best way to accomplish 2) and 3) is by writing
articles and submitting them (and including them in
your autoresponder series). Instead of writing about
all aspects of internet marketing or home business,
you specialize in traffic generation (for example) and
become known as someone who is very knowledgeable
about traffic generation. Build your business around
this niche.
