SEO for Jobsites or any other website

Copyright (c) 2009 Ianson Internet Marketing

People often think SEO is difficult or confusing and sometimes they just think it is a con. These people are probably right on thinking all 3 at times. What most people fail to do is take a step back and think logically. If you want to be in the top ten of a major search engine for a highly competitive keyword such as "jobs" then it is obviuosly going to take a lot more time and effort than it will to rank in the top ten for "Undertaker Jobs Shetland". If you take that step back and look at what you are trying to achieve and what the search engines are trying to achieve and then make sure your goals are the same you will make your life a lot easier. If your goal is to have the right people find the right information on your site then your goal will be the same as the search engines. Also it is important to remember that the search engine is a database and any database is only as good as the information that is put in, remember GIGO, which stands for "Garbage in Garbange Out". Take the time and make the effort to treat each page of content as a specific entry in the database, so one page should be for one keyword and the more specific that keyword is the better, because the search engine will be able to offer up that page to the right people. So good SEO begins with good logical and clear planning formed around clear goals and this must be applied to your site structure. Keyword based url make it easier to index your site in the database, if you are promoting jobs in London, why not have register your domain as jobsinlondon this followed by a page title, meta tags and good description is going to make it clear to the search engine and everyone that sees your listing in the search engine that your site has jobs in london as the main content, apply this principal to every page in your site and you will have got 80 percent of your SEO right. The rest really comes doen to persuading other website owners that are relevant to your site that is a useful resource for their readers, so if you ask the webmaster of "Careers in London" to provide a link to your site he is very likely to agree to it, provided that your site is professional and has good quality content. If you follow these principles and avoind trying all the clever games that many SEO related sites on the internet encourage you will soon find high quality traffic flowing to your site and that you have achieved many top 10 rankings in the major search engines. So as you can see honesty can pay!


------

Louise G Author, SEO and Management Consultant wrote this article about jobs. Lousie G is also a marketing partner at http://londonjobsno1.co.uk the leading job board for Jobs in London.