To benefit from the Olympic Games in 2008 held the growth of spending power of China, China's sports shoes, brand sports shoes industry appeared rosy performance. Domestic several major athletic footwear companies have achieved impressive results. But for sports consumption is too high an estimate, as well as the outbreak of the financial crisis to China's athletic footwear industry, the development in 2009, leaving a hidden danger. In 2009, the athletic footwear industry to catch up with the good performance in 2008 to become an impossible task. Shoes enterprises are exploring is how to improve the speed of industrial development. The following attempts to resolve in 2009 sports shoes industry development challenges and deal with methods.
In 2008 achieved the results of the brand sports shoes
Recently, major domestic sports shoes market prices have come up with a 2008 report card, in 2008 the rapid development of the domestic sports shoes brand that is beyond any doubt. On China's sports shoes in 2008 would be attributed to rosy because the purchasing power of Chinese consumers to upgrade and the 2008 Beijing Olympics. "International Retail Chain Association has done to statistics, a country's per capita GDP reached 3,000 U.S. dollars after the consumer's consumption patterns and habits will start to transition will be more inherent in the pursuit of brands and products of the culture."
In 2009 the athletic footwear industry experienced difficulties
4th quarter of 2008, the global economic situation worsened, and the domestic consumer market will inevitably be affected, which further increase the shoes brand development uncertainty.
1. Orders will be in poor condition
As the autumn and winter sales of the product is often the one-year sales of the brand sports shoes, heavy head, therefore, each spring, autumn and winter of various brands ordering order will often be a barometer of sales of the brand for one year. As the global financial crisis, many brands will order both the size and inputs tend to be conservative, ordering of products in order would be a downward trend in year on year, some of the brand, said orders decreased by 20%.
2. Inventory problem into sports shoes
Stock sport shoes enterprise has also become a headache of a problem. In 2008, part of the sporting goods brands to the Olympic Games to stimulate the consumption of sporting goods industry overestimated, resulting in product backlog, while the financial crisis impact on the sports shoe market. Although the failure of the financial crisis in China's sports goods giants cause substantial damage, but the industry view, in 2009 to reproduce the glory of 2008 is very difficult.
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