According to statistics, from January to August this year, there are 9 enterprises in Wenzhou footwear export unit price more than 40 U.S. dollars, were exported nearly 40,000 pairs of high-grade leather shoes for men and women. In the context of the financial crisis, Wenzhou shoe contrarian, this has already begun among the high-end market. Corporate R & D capability and products accumulated continuously improve the quality of Wenzhou shoe grade level is an important factor in raising the two.
Wenzhou shoe has always been a "affordable" known known to the world, from the high-end shoes, cheap shoes to change, it shows that the ability to upgrade Wenzhou shoe contrarian, according to analysis, based primarily on two factors:
On the one hand, Wenzhou shoes R & D capability has been close to the international advanced level. Years of development and accumulation of Wenzhou shoe enterprises capable of producing high-end shoes needed R & D, Cornell, and SATRA Aokang of cooperation and collaboration with the GEOX makes Kangnai, Aokang's R & D capacity significantly improved. At the same time to enable the rapid development of the footwear industry in Wenzhou, Wenzhou shoe Europe and the United States gathered a lot of excellent designers, directly promoted the escalation of Wenzhou shoe industry R & D capabilities. March Exhibition Red Dragonfly Group successfully established 39 years of refusing to China and other Asian brands Milan International Shoe Fair is a good proof of this.
On the other hand, Wenzhou shoe productivity and quality levels to obtain full recognition of the international big-name. Wenzhou shoe squeezed by high-end market is the "quality", but this is not an ordinary sense of the quality of products, but the systematic quality of products, including the production of equalization, details, delivery cycle, packaging and so on, be careful that the "excellence."
Aokang Group from the "roll-forward" mode of production to the "post-pull" mode of production changes, won the top women's shoes brands Wortmann's pro-Lai; Cornell's steadily and surely will be standardized throughout the production and operation of every aspect of received consistent with a critical approach known as the Japanese "whoop-de-doo" an affirmation of public companies.
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