The new fad in hair salons has taken the country by storm. Originally from Brazil, hair salons all over the country are frantically adding this treatment process to their range of products providing evidence of its Global attraction. Sometimes referred to as Brazilian Keratin Treatment, Brazilian Hair Straightening or Brazilian Blowout, the process straightens the hair naturally leaving it shiny, healthy and sleek. It eliminates curl and unwanted frizz while giving hair added texture and control. It can be used on any hair type and because there are no chemicals involved it leaves the hair in better quality than prior to the treatment.
Karen Howel owner of Mad Lillies, a hair salon in London and specialists in Brazilian Keratin Treatment, said “We can’t believe how popular this product has become. We are inundated with bookings and enquiries with some clients travelling from miles away for the procedure. The great thing about Keratin is that it is a natural product and can last for many months. It won’t damage your hair regardless of how many times you have it done. It leaves your hair not only looking great but feeling fantastic too! Hair straightening has always been popular but with traditional products it was on ongoing battle and for some, financially restrictive because of how often the treatment was required”
Karen goes on to say “It really is a revolution in hair care and being a hairdresser in Hampstead it really has put us on the map. The process itself is very straightforward; using a flat-ironing technique we add the natural protein to the hair where upon it seals the cuticles whilst wrapping itself round each strand of hair. It nourishes damaged hair and feels so smooth to the touch following treatment. Unlike other hair straightening products, you can do exactly what you want with it afterwards; tie it into a bun, put it in a pony tail, clip it up you name it you can do it! The best bit is every morning you wake up with great looking hair; less time spent prepping in the morning which has to be good news”
There are more and more hair salons nationwide now offering this treatment. It seems to be a natural solution for many people who prefer straight hair to their curls or frizz. Information can be obtained from your local salon or online.
For more information visit: www.madlillies.co.uk
Editor’s note: Mad Lillies is represented by online advertising consultancy, Media Solutions Marketing. Please direct all media enquiries to:
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