It is very important to make sure that your website is equipped with an “About Us” page. Putting together an “About Us” page which says the right thing will help build that much needed relationship with your potential customers.
An “About Us”, “About”, “About Me”, “Company Information”, or “About the Company” page can be a valuable asset to a company’s website. Many times, an “About Us” page will be one of the first results when online customers search for a business.
“About Us” Page Inclusions
Company Facts
Company History
Company Attributes
Company Location
Company Leaders
Company Portfolio/Clients
When a viewer visits a page and clicks on the “About Us” page, they are basically giving the business the opportunity to brag! The potential customer does not want to be bored with technical and irrelevant information. An “About Us” page should be properly written and should be able to provide some serious buying resolve to certain customer segments.
Usual “About Us” Page Mistakes
Written content is tactless
Not personable
It tells what you do instead of who you are
Not enough information
Below is an example of a great “About Us” page. Take note of the written content and what information is given and what information is withheld.
UpRight Web Design is a full service interactive marketing agency headquartered in Virginia Beach, Virginia with additional business development offices in New York City, NY and Winston-Salem, NC. We focus on helping our clients grow their online brands. UpRight Web Design delivers beautiful, conversion-friendly websites, drive targeted website traffic, and create compelling online experiences that connect with our clients’ target market.
At UpRight Web Design, client experience means everything to us. We work to provide the best client and customer experience possible. Every project and client is crucial to our business.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
