Firstly, let’s explain what a ‘content managed website’ is.
Basically, it’s one that you can edit yourself, without having to ask a web designer to do it for you, and without having to know anything about web programming or design.
A content management system is something that will benefit you greatly if you want to keep your website up to date as and when you please. And it will present you with considerable cost savings in the future too.
Report your news as it happens, not several weeks later!
Imagine you have some news to report, or your pricing has changed, or you have added new products to your range. You want to get that information updated on your website as soon as possible; but your website designer is busy or on holiday and they can’t do the updates for you straight away. And when they do finally get round to them, they send you a hefty bill!
Regularly updated website content boosts search engine success
A website needs to be updated regularly so that visitors and search engines alike are fed with new content. Search engines love new content and you will benefit from increased rankings the more you add. Additionally, fresh content on a website keeps visitors interested; if they know there is something new to read, they will keep coming back to see what you have to offer.
With a content managed website you can:
• Improve your search engine rankings by regularly adding fresh content
• Keep visitors interested by reporting your news as it happens
• Update your website text and images via the internet without the need for any software or web programming knowledge
• Stop paying ongoing web designer costs and waiting weeks for updates to be done
If you have a static website, that is one you cannot update yourself, you will already know the frustrations. If you are looking at setting up a website for the first time, think about the benefits of adding a content management system; it will be slightly more expensive at the outset, but in a short period of time you will easily pull back the additional cost and be reaping the rewards of a regularly updated website.
