Its all about creating some sort of awareness. Letting people know your business is there. The benefit of a cartop sign is that it can go everywhere you go. When you are out running errands, put the sign on top of your car. No matter what you are doing use it as an opportunity to get the word out about your business.
If you live in a busy city, make sure you drive around when traffic is heavy. Wake up early and drive around in traffic. Go out for lunch and drive around in the traffic. You have to do whatever you can to make sure as many people as possible see your message.
Creating the message on the sign can sometimes be the hardest part. You have to be creative being that you don't have alot of space to work with. So if you own a burger joint you could put something like, 50 Cent Hamburgers on one line and then your address on the following lines. If people already know about your business you can just put the name of the business. If not it is important that you put the address.
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Source: http://www.articlealley.com/article_1135061_15.html
