I don’t know about you, but the word expert pops up so often when talking about the internet and marketing, that it’s a wonder there are any of us mere mortals left in the world. There’s the SEO expert, ” I’ll show you in 3 easy steps how to dominate Google” yeah right, the Facebook expert, the Twitter expert and the list goes on,well now there’s a new breed called social media experts.
These are the ones that are popping up everywhere, they’re on Twitter, a site they probably didn’t even know existed until 2 months ago, pumping out daily updates of useless tweets about social media, what links to click on, who you need to follow etc.
In some cases these so called experts were recently working in the real estate industry, are now unemployed and think that internet marketing and social media is the gravy train they need to get on board with.
Well lets set the record straight, there are no experts in social media, it is evolving at such a rapid rate that no one can be deemed an expert , I know from experience, just trying to keep up with the research is a full time job, then translating that into a solid business strategy takes a lot of hands on experience and knowledge. Just being a user of blogs or Twitter or Facebook does not make you an expert in social media marketing
So beware, the next time you speak to a consultant or are contacted by those who claim to be experts on social media or Internet marketing, check out their background, ask them to list the clients they developed a strategy for from the ground up, and get testimonials from those clients, because the proof is always in the tangible results delivered .
Mike Andrew owns and operates an Internet Marketing Consultancy on the Gold Coast in Queensland
