A franchise business is definitely the safer option according to US Department of Commerce figures. This study carried out over 7 years revealed that after seven years 91% of new franchises are still in business, as compared to only 20% of individual new start-up businesses.

A franchise business provides you with the consistency and quality throughout the franchisors territory. This leads to higher levels of customer satisfaction.

A business start up has to learn from their own trials and errors. They have no training or support in managing their business.

The franchisor provides full training and support in running the business. If a site is required, the franchisor will assist the franchisee in selecting a site that fulfils the demographic requirements of the product.

The franchisee benefits from national marketing which is spread out amongst all the franchisees, enhancing the economies of scale. New products can tested in certain territories before they are rolled out nationally.

The relationship between a franchisee and a franchisor is well balanced. Both parties need each other to survive and create a profit. Ongoing support and training is usually available for franchisees who are struggling.

Due to the higher success rate, banks are inclined to lend a higher percentage of start up costs in a franchise business then they are to an independent start up.

If you have decided to go down the franchising route then it is important that you choose a franchise that is right for you.

Decide how much capital you have to invest, and then choose the franchise that best fits your lifestyle. Decide how many hours you want to work and how many employees you are capable of handling.

Once you have made up your mind to buy a franchise, always have a contingency fund as there are always unexpected costs that arise in the initial years of running a business.

Make sure that you take professional advice before deciding to follow the franchising route.

Author Bio:
Naz Daud is the founder of CityLocal. This Franchise Opportunity is for people who would like to work from home and be their own boss.

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