As a Network Marketing Associate you have probably heard your mentor stating on numerous occasions that the fortune is in the follow up, but what is really meant by this? We are also told that statistically it can take up to 7 followups for the majority of people to make a purchasing decision, so should we still contact prospects even when they have not shown an interest in our offer?
When thinking about following up in MLM, many of us will develop a picture of nervously lifting up our phone to phone back everyone who rejected our offers in the previous month! This is why for many of us the thought of following up in the usual manner is a scary thought!
If your reason for calling your leads back is to try to persuade them to join you in your business, then it may be apparent why they might not be particularly enthusiastic to take your calls! That said, month in and month out we are usually still told by our upline leader to repeat with this process until the frustration and rejection becomes too great and we either quit, or look for a different approach to build our opportunity.
If you have ever found yourself feeling this way in your MLM business then there are a few of methods that you can use to reduce the stress of the MLM followup process.
If you are looking to develop your organisation using the old-school word-of-mouth marketing metods then the number one modification you might consider is to always introduce your prospects to the industry of MLM before you present details of your company.
The followup process is generally made hard because prospects have unexpressed objections about the MLM industry, or home business in general, so provide information about the MLM industry before you ever give them the option to look at your opportunity.
If you asked your warm market to evaluate information about an industry that you have decided to become a part of, rather than pleading with them to partner you, then you would be much more likely to draw out all of their objections and questions and hence, get a good response. If they ask to learn more about your opportunity once they have reviewed information about the MLM industry then follow up is likely to happen much more efficiently.
As following up is more about answering questions, you can get the majority of this done successfully before you even introduce your own opportunity. This will mean that your prospects will be more able to make a well-informed choice once you do show them your company.
If you are developing your MLM opportunity online then followup should be automated by incorporating an email auto-responder series. Each email that you send out to your prospects is another step in the follow up process.
When you do not already know your leads (i.e. Online), it is often beneficial to use your followups to develop strong raport between you and that individual. Therefore, it is so important to share a wealth of knowledge about the MLM industry before you ever introduce your company and business. The secret to a powerful MLM followup system Online is to get a feeling for the balance between the 'free information' you give to your potential business partners and the 'requests to take action'.
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