How To Get Online Press Releases On Your Stocks Before
Others Hear About Them
by Bill Peifer
It is a fact of life that press releases influence the
current price of a stock. People react emotionally and buy
stocks on good press releases, and sell stocks on bad ones,
regardless of the validity of the press release. If you can
get the news first, you can be in a favorable position to
take advantage and gain financially. This article describes
how to obtain online stock press releases when they are
first announced.
One way to be the first to obtain online press releases on
stocks would be to constantly watch one or more of the
financial News web pages for a press release via Business
Wire. Yahoo provides a popular and reliable financial news
web page (
http://biz.yahoo.com/bw). But manually watching
web pages requires your full time attention. Unless you are
some rich tycoon who sits by a Palm Springs swimming pool
reading the financial news web pages as they update, this is
probably not going to work for you. Like most people you
probably have other things to do, such as working for a
living.
A better way to accomplish the task of monitoring the
financial news web pages would be to have someone or
something else do it for you, and then notify you. For
instance, you can use web page watching software on your
computer or you can subscribe to a web page watching service
on the Internet.
Running software on your computer to monitor a financial
news web page, such as Yahoo's, is easy to do and gives you
complete control over when and what you want to watch for.
It can also give you faster notification on press release
discoveries. There are many programs available on the web to
do this. Easy Web Page Watcher by Patrick DiRienzo
(
http://www.patdirienzo.com) is an easy-to-use low cost
program ($15) that does a very good job of monitoring Yahoo
and other financial news web pages. To use the program
simply enter the financial news web pages that you wish to
monitor and the name of your stocks. When the name of your
stock appears on the web page in a press release, your
computer will notify you with an audible alarm and by email.
You can also watch for keyword phrases such as "contract
awarded" or "stock buyback" that would appear in any stock
press release. If you have full time broadband Internet
access such as cable or DSL you can leave the program
running all day and night. The program runs in the
background with no disturbance to your other computer tasks.
You can set up the program to send you email alerts at work
or anywhere else.
If you do not have full time Internet access, but have
email, the next best method of obtaining press releases
automatically is to subscribe to a web page watching
service. Again there are many services that do this.
WatchThatPage (
http://www.watchthatpage.com) is a free web
page watching service that will alert you by email when
keywords you specify such as the names of your stocks appear
in press releases on financial news pages you specify. The
disadvantage is that you do not receive an instant audible
alarm when the press release is first noticed on the
financial news web page. You have to wait for the service to
send you email before you hear about the press release.
About the Author: Bill Peifer holds a degree in
Computer/Electrical Engineering and has written several
computer technology related articles
(mailto:
bpeifer@...)
