Ask About This Articlebusiness and how you are losing huge profits without it.
Author: David McMahon
The first place to start is to understand how it works...now
I'm not going to teach you how to set-up the equipment, but
rather give you an overview of Voice Broadcast.
A Quick History Lesson:
The Voice Broadcast industry has been around since
approximately 1978. It started out with a very crude form of
tape answering devices, all wired together with a old "phone
dialling device" to dial the phone number. The size and
price of such a device was enormous, the older devices were
sometimes called auto-dialer systems. The most archaic forms
could range in price from $7,000 (US) to $10,000 (US), for
just a single line system. They had no real features to
speak of, in comparison to our present day systems. They
cluttered up your desk with a series of boxes and a mass of
wires, yet they proved to be an effective way to reach a
large number of people in a short period of time. Its basic
feature was to simply dial numbers, and when the called
party answered, it played them a message, and then recorded
their response.
IMPORTANT HINT: While the technology has been used in the US
for years, it is very important to use local professional
voice talent. For example if you're calling Australia use an
Australian sounding voice, if you are calling England use a
British sounding voice. I will talk more about this later in
another email.
Now let us look at some amazing ways you can use Voice
Broadcast in your business.
Some of these cases are from the US...
Calling All Subscribers
Subscribers to a major satellite data service company had to
be contacted during an extended service outage with
instructions for realignment of their satellite dish
antennae.
Solution: The company sent a message to its customers using
Voice broadcast to provide an 1800 number for their clients
to call for assistance. Most clients were able to reline
their satellite dish and hard-to-reach customers were
contacted later. Secondly the customer service calls were
reduced and the amount of down time was kept to a minimum.
Poll Me
Challenge: A metropolitan GYM was considering building a new
state-of-the-art facility in a part of the city that was
experiencing rapid expansion. They wanted to do a
demographic survey to determine the feasibility of their
project and to find out which programs had potential.
Solution: Voice Broadcast was the perfect solution. More
than 30,000 households were polled to find out if they would
use a GYM facility in their area and, if so, what programs
and types of memberships would be of interest. Several
questions were posed, and the person responding had only to
press a "1" for yes or a "2" for no. After tabulating the
results, the GYM did decide to build a new facility in the
proposed area. A local newspaper article announced the
decision and verified that it was as a result of this survey
that such a promising project would be initiated. As an
added benefit, the household names, addresses and phone
numbers were in a database that the gym could access for
later use during membership recruitment, program initiation,
and event notification.
ISP - Instant Solution
Challenge: A major Internet service provider needed to
notify 200,000 subscribers of a change to its ISP addresses.
With only three days notice, the provider needed a quick
solution that wouldn't flood its customer service centre
with calls.
Solution: Voice broadcast the news to ISP customers, along
with instructions for changing their Internet access
set-ups. The program was deployed that same day, with the
broadcast completed in its entirety in just two days --
avoiding tens of thousands of potential customer service
problems. Subscribers appreciated the provider's proactive
responsiveness to the situation, and customer retention
rates remained high.
Other examples of Voice Broadcast
Lead Generation
Acquiring new customers and lowering your customer
acquisition cost is always a challenge. Voice Broadcast
provides a new alternative medium to communicate with the
masses and acquire new customers economically. We help you
by cutting through the clutter and communicating your
message with thousands or millions of your prospects to
enhance your customer base.
Direct mail: Lookout Calls and Fundraising
Compliment your direct mail offer, catalogue, or fundraising
campaign and significantly increase your response rates,
using voice broadcast "lookout call". By using Voice
Broadcast to deliver a "lookout" message to recipients of
your direct mail piece for example
"Hello, I'm calling from _______ to ask you to look out for
a blue envelop with a rainbow on the front. Please take a
minute and learn how we help kids throughout the city..." A
well designed message will increase the recipient's interest
in the mail piece, causing them out of curiosity to open it.
By simply causing more of your marketing pieces to be
opened, your response rates will increase because you used
Voice Broadcast to cut through the clutter.
Catalogue Sales
Improve sales by drawing attention to specials. Alert
customers the catalogue will be in their box any day. Create
anticipation for your goods. In one test case, Group A was
sent a catalogue without a lookout call, and Group B
received a lookout call as their catalogues arrived in the
mail. Not only did group (B) have 90% more orders, the
average order was twice the value of Group A.
Upselling
Increase your customer share, not just your market share.
Target your company's leading customer base with information
on product and service upgrades, added-value tips, and other
offers specific to their needs. This creates customer
loyalty and reduces the number of contacts required to keep
a strong relationship.
Branding
Branding is the foundation of every great company, product,
and service. Traditionally, it takes years to establish
household branding, but with our innovative technology,
branding is created in days. Voice Broadcast gives you a new
personalized branding tool by creating top of mind
awareness. You can leave different messages on machines to
target and focus the message to the customer.
Stand-alone Voice Broadcast
Using Voice Broadcast as a stand-alone medium is an
excellent way to verbally communicate with customers,
members or targeted groups of people. Voice Broadcast gives
you the power to deliver a targeted, personalized message
and the flexibility to create and change your message in a
fraction of the time needed for other means of
communication.
Time Sensitive Information
Use Voice Broadcast to alert your customers and prospects
about special promotions, grand openings, and other time
sensitive opportunities. Timing can be everything and Voice
Broadcasting is your solution when delivering unique, time
sensitive information to your customers.
Answering Machine Message
Imagine clicking a button and within minutes 200, 300, even
500 or more of your past clients, contacts or members of
your network receive this "personal" call from you left on
their voicemail or answering machine:
"Hi, it's (you) with (your co.). Sorry I missed you. I
wanted to give you a quick call because right now I'm
working with clients who are interested in purchasing a home
in your neighbourhood.
Thought I'd touch base with you and see if you might be
interested in selling in the near future. If so, I may be
able to help you get a great sale price. If you have an
interest or if you know anybody else in your neighbourhood
who's interested in selling please call me at 1800 xxx xxx.
Have a great day!"
The bottom line is, voice broadcast will make money for you
and save you a tremendous amount of time and energy.
To learn how to unlock Voice Broadcast in your business I
recommend joining the Voice Broadcast Email Course at
http://www.compvice.com.au/index.html the course provides to
you with over 80 sample scripts written by the professionals.
Have a great day
David McMahon
Compvice Pty Ltd
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David McMahon is a specialist in developing voice broadcast
solutions and scripts for your business. To increase your
profits today visit http://www.compvice.com.au or
email david@...
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Tags: email, period of time, present day, subscribers, short period, profits, phone number, boxes, single line, satellite dish, history lesson
