The Truth About Traffic Exchange Programs and Guaranteed Traffic

By Dean Phillips

Anyone may use this article free of charge, provided the article is
not altered and the resource box remains intact.


It's about time someone finally let the cat out of the bag,
regarding traffic exchange programs and guaranteed traffic.
I wasn't seeing the truth being written about the subject
anywhere, so I decided to take it upon myself to reveal the
truth about these programs.

In a nutshell, they don't work. How do I know? Because I
tested them. I tested them good and I tested them fairly.
While I wasn't really surprised at the results, I was
surprised at the depths in which these programs failed.

Oh, you'll get plenty of traffic to be sure. But it's
garbage traffic, plain and simple. Like the saying
goes, "garbage in, garbage out!"

For example, I tested the most popular and best known
guaranteed traffic program, run by one of the Internet's
most famous marketers. I purchased 10,000 pop-under ads for
$99. I then sat back and observed.

Well, it took approximately two weeks for my 10,000 pop-
unders to be displayed. And at the end of two weeks I had
made zero sales. None! Nada! Zilch!

I have to admit, even though I wasn't expecting a cash
windfall, those results made me realize the quality of
traffic was even worse than I thought. Much worse.

But I wanted to make sure I was being extra fair, so I
purchased 10,000 more pop-under ads from the same company.
Again, it took right around two weeks for all my pop-unders
to be displayed. And once again I achieved zero sales.

Now, I'm no novice when it comes to marketing. I've been in
this game for over 25 years, so I know what I'm doing. My
offer was strong and my sales letter was a proven winner.

Plus, I was making plenty of sales using other advertsing
methods.

However, my test further illustrates how important traffic
quality really is. It's not the quantity of traffic that's
most important, it's the quality.

My advice: Stay away from guaranteed traffic programs.

My test involving traffic exchange programs (also known as
start page rotators) brought me to the same conclusion.
(Although these programs are free for the most part and
didn't cost me any money.) Again, you'll receive plenty of traffic,
but converting that traffic into sales is an entirely different
matter. Here's why:

1. There is much more competition for traffic exchange
programs. Many new companies have joined the mix meaning
that any one traffic exchange program has fewer page views
to offer.

2. Many webmasters are members of several traffic exchange
programs, meaning they are seeing the same ads over and over
again, across the board--thus diluting the overall
effectiveness of the programs.

3. Many people have pop-up blocking on their sites making it
increasingly difficult to even harvest email addresses using this
method.

4. Cheating is very common. Many unscrupulous individuals
use software to open hundreds of start pages each day in a
variety of traffic exchange programs. Since no one sees the
pages, no one buys the products. Also, many individuals sign
up for multiple accounts making each page view much less
valuable.

My conclusion: Because of rampant cheating and poor
conversion ratios, traffic exchange programs just aren't
worth the effort.

Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: dean@...

Visit his website at: http://www.lets-make-money.net