How to Write A Dramatic News Release
By Andr+ Bell

Have you ever dreamed of what it might be like to have the
limelight of the press interested in you?

Maybe you've tried writing a "professional" news release or even
using a news release format taught in one of the many books
covering publicity, only to find that no one cared.

Maybe no one besides you, your mother, and your employees.

Strength In Numbers?

Millions of news releases are distributed annually and most fall
on deft ears, no matter how 'professional'.

The reason is because most releases are boring. They lack
personality. They are not news.

To improve your chances of gaining exposure your news release
must be dramatic. It must appeal to the media's interest for
emotional impact.

Take a look at the subjects covered in magazines such as People,
Us, and even The National Inquirer.

Those subjects grab attention. So must your news release if you
want distribution.

A Little Conflict is Good

So what is the trick to writing a dramatic release that actually
gets distributed beyond the garbage pail?

There are a dozen emotional angles that you can use. The best for
gaining immediate attention is conflict.

Here are five fictitious (at least I think they are) subject
headlines that use conflict to grab attention:

Five Examples

1. Jesus enters the White House and announces forgiveness of sins
for all mankind, eliminates death and sickness, and even taxes.
Satan enraged, uses terrorist tactics against anyone listening to
Jesus.

2. Inventor creates fossil-fuel-free engine, 1000 miles before
"refueling". Oil companies livid, reportedly placed a "hit" on
inventor.
[or] vows to lobby against distribution of the new technology

3. Pharmaceutical company creates new, 100% safe and affordable,
one-time use pill to eliminate pet pregnancies at a total cost of
10 cents each. veterinarians upset over loss of spay and neuter
revenues.

4. Supreme court approves bigamy, women rights groups in
protest.

5. Paris Hilton gets sex change, tired of men gawking at her.

Get the idea? Good.

Do As I Do...

Each of these examples is purposely extreme, to help illustrate
conflict, not to offend.

Just like these examples, every product or service has an
inherent "enemy", some person, company or organization that is
negatively affected by the success of the product or perhaps the
success of its owner.

So before you write your next release ask yourself who would be
upset or concerned with your success, your product or services
success.

Then when you build a news release around your answer to that
question you may finally find the paparazzi and the press
pounding at your door!

* * *

=====================================================
Andr+ Bell is principal marketing consultant with Andr+ Bell
Consulting Group. A free copy of his new book "101 Marketing
Secrets Revealed" is available through his site at
http://www.economicbooster.com




Tags: pharmaceutical company, emotional impact, paris hilton, oil companies, fossil fuel, strength in numbers