If you want to establish and boost your status as expert
you must stay on top of what's in the news about your topic.
One great way to do this is by signing up for Google alerts.
Here's how:

1. Go to www.google.com. On the top bar, above the search
box, you'll see a line with options (Web, Images, Groups,
etc.). Click on "more" here.

2. In the page that comes up, on the left you'll see
Search, and under that, the first selection is Alerts.
Click that.

3. Create a Google alert by typing in the key search
word or phrase that you want to research.

4. Choose the type of updates you want from the drop-
down box, how often you want the updates, and your
email address. (Note: if you know how to create filters
in your email system, you can have these alerts sent
straight to a folder that you can access when you're
ready to look at the results.)

Whatever kind of writing you do, it's great to be able
to include up to date information on your topic(s). Hope
this helps!