Dr. Nunley's Biz-Tips
by Kevin Nunley

Free Ads On The Web

In the early days of the World Wide Web, a lot of people
had success placing ads on free Internet ad sites.

The idea caught on and soon there were thousands of free
ad sites.

As you might guess, response went down. People would
spend a full day tediously placing ads and not see a thing
come from it.

The general wisdom these days is free Internet ad sites are
a waste of time. But we may be playing the funeral dirge a
bit early.

Recently we used a simple software program from
becanada.com to blast our classified ad to several hundred
major free ad sites.

After a week, our tracking page had received 26 hits.
Granted, that is nothing to write Mama about. But 26
prospective customers for free isn't a bad deal, especially if
you use this method over and over on a regular basis.

Use a subject line that gets attention. Make your offer
clear and exciting. Send people to a special web page that
puts your offer up front.

Avoid getting tons of spam by using a different email
address.

Get Kevin's massive Five Promotion Packages in One at
http://drnunley.com/members.htm Includes press release,
your own ezine article, ezine ads, sales letter, and more!
Reach Kevin at mailto:kevin@... or 801-328-9006.



Dr. Nunley's Biz-Tips
by Kevin Nunley

Personalities That Sell

The media and public love certain kinds of personalities.
Although few of us really have those personalities, all of us
can cultivate the public image that we have one of them.

This can make you a favorite of the public and a darling of
the media. I don't have to tell you how good that can be for
your sales.

Here are some examples of personality types the public
jumps for:

The Expert People Can Talk To. Everyone wants to have
their problems solved by an expert. Write articles, get
interviewed on talk radio, put your expert tips on your site.
Then invite everyone to call your expert line or send an
email.

The Techno Whiz Kid. Everyone knows computers and
techno gadgets can make life easier and earn lots of money.
Yet most of us are still a bit befuddled by computers and
know little about how most technology works. If
electronics, programming, or even using technology is one
of your strengths, stress it to the media and public.

The Pioneer. If you are the first to do something, make
sure you publicize it.

Promote your product, service, or idea with Kevin's popular press
release packages. They are a great way to reach thousands of
media at a very affordable price. See http://DrNunley for
complete press release writing and distribution services. Reach
Kevin at mailto:kevin@... or 801-328-9006.


Dr. Nunley's Biz-Tips
by Kevin Nunley

Teaching as Marketing

Most teachers have an incredible network of people they
know in all walks of life and business. When you spend a
semester working with the same 30 people each week, you
get to know all about them and the industries they work in.

Many people who teach find the experience enriches their
business. Some find a consulting business automatically
grows out of it.

Teaching a class is a fine way to become known
throughout the community for your knowledge and skill.

Most colleges and universities hire part-time teachers.
You can teach an evening class about almost any subject.
Many times the only requirement for teaching a community
enrichment course is you have experience in the subject you
are teaching.

While it isn't a good idea to sell directly to students,
many will be happy to introduce you to managers and
specialists they know or work with.

Also look for opportunities to appear on instructional TV
programs and contribute to book and journals.

Kevin and his staff of top in-house writers create your sales
letter, ad, or article. They works fast, give great results, and
prices are affordable. See http://DrNunley.com Reach Kevin at
mailto:kevin@... or 801-328-9006.




Dr. Nunley's Biz-Tips
by Kevin Nunley

Send A Personal Letter

Like you, I get hundreds of sales letters every day by
regular mail and email. Most I just delete or throw away.
If I know the person who is sending it, I give it a quick
look.

The one exception is personal letters that are sent by
regular mail. We read them and act on them.

Address your reader with an old fashioned "Dear Jane."
Include a few details about the recipient and her business.
It makes your letter more personal.

Also flatter the reader. Let him know you find his project
interesting or congratulate her on a recent award.

Indent paragraphs like the ones in this article. Hand sign
your name at the bottom and include a hand-written P.S.

You won't have time to send a lot of these personalized
letters, so save them for major prospects or associates who
can bring you lots of business over the long term.

To maximize your number of leads, send the less personal
sales letter to everyone else on your list. This combination
gives you the bets of both worlds.

Kevin and his staff of top in-house writers create your sales
letter, ad, or article. They works fast, give great results, and
prices are affordable. See http://DrNunley.com Reach Kevin at
mailto:kevin@... or 801-328-9006.


Dr. Nunley's Biz-Tips
by Kevin Nunley

Pop-up Ads Work

You click to a web site and just as your browser gets there,
a little ad pops up in a separate frame.

These ads (which drive a lot of us nuts) are known as pop-
up ads. Contrary to what you might think, pop-up ads are
one of the best performing strategies in online advertising.

Businesses can track exactly how many people click the
ad off, how long they look at the ad, and how many click to
the advertised site and buy.

So far the statistics are quite interesting. A big 80 percent
of people click the ad off. But 20 percent keep the ad open,
many for a lengthy period of time while they are reading the
site.

Frankly this puts the popularity quotient of those pesky
pop-ups right up there with radio and TV commercials.

Make your pop-up ad more effective by insisting it run on
sites related to what your ad is selling. You will see fewer
people click your ad off as an annoyance and you will get
many more acting on the ad.

Avoid programs that have your ad pop up on unrelated
sites after the visitor leaves the site. These get you
impressions, but are poor on results.

Get Kevin's massive Five Promotion Packages in One at
http://drnunley.com/members.htm Includes press release,
your own ezine article, ezine ads, sales letter, and more!
Reach Kevin at mailto:kevin@... or 801-328-9006.



Dr. Nunley's Biz-Tips
by Kevin Nunley

Press Release AFTER Your Event

Everyone knows about sending out a press release before
your event. But did you know a release that comes right
after your event can be even more effective?

People tend to remember a story better AFTER it has
happened, not before. There is often more information for
the media to get their teeth into after the event has taken
place.

And media, because they see news as something that has
already happened, will be more likely to cover your story.

Send your press release out later during the same day as
your event. Or send it the day after your event. Don't let
more than one day go by or media won't be interested in
your release.

Get a head start by writing your follow-up release before
the event. You can rework it quickly afterward to include
unexpected details.

You can also send out an after-the-event article. This
works especially well for speakers. Tell about the speech
or seminar you gave, then provide tips and insights that
were included.

Promote your product, service, or idea with Kevin's popular press
release packages. They are a great way to reach thousands of
media at a very affordable price. See http://DrNunley for
complete press release writing and distribution services. Reach
Kevin at mailto:kevin@... or 801-328-9006.