Market To Everyone

Most products and services are geared to a specific group
of customers. Right now I could use a chain saw, but I
doubt anyone else in my neighborhood is in the market for
one.

There are some products and services that are used by
everyone. Today I got a note from a woman who sells
books of coupons good for grocery discounts. Who is her
audience? Everyone. We all eat and no matter how rich
you are, saving money on food probably sounds like a good
idea.

But how would she inexpensively market her product to a
huge mass audience? Since her question asked about the
Internet, I suggested putting low-cost classified ads in big
distribution email newsletters. Her ad would direct
prospects to her simple web site that has a photo of the
product and a way to order.

Your town's daily or weekly newspaper is another way to
reach a large mass audience that consists of just about every
kind of customer. TV is another good mass media including
lower cost cable.

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@... or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com


Dr. Nunley's Biz-Tips
by Kevin Nunley

Spot Your Niche

Unless you have the advertising budget of Coca Cola or
Ford, you have to limit your marketing to a few effective
methods. You will want to direct your advertising to a
limited group of prospects who are highly likely to buy from
you.

Easy enough. But exactly WHICH group of prospective
customers should you focus on?

Spotting your niche can be a daunting task. Sometimes it is
even tough to know what groups you have to choose from.

Start by making a list of the things you love to do. Your
niche needs to begin with something that you don't mind
working on and thinking about constantly for years.

The real benefit of doing this isn't that you can comfortably
become a workaholic, but that you probably know quite a
bit about the things you love.

You also have a lot of enthusiasm about that thing. Nothing
sells your product or service like genuine and whole hearted
enthusiasm.

Make sure the niche you go after has enough people to
provide you with a living and can be marketed affordably.

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@... or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com




Dr. Nunley's Biz-Tips
by Kevin Nunley

Product Photos On Your Site

A picture tells a thousand words. And nothing sells a
product like a good photo of it.

In the "old" days you had to spend big bucks on getting
brochures, flyers, and postcards complete with full color
photos. You may still want to do that, but you can save lots
of money by putting your product photos on a web site.

Pay attention to the quality of the photography. You don't
need a high resolution picture to sell a desk. But try to sell
food with grainy, off-color photos and you're in trouble.

These days scanners are dirt cheap. Scan your own photos,
then edit and polish them with a program like Photoshop
(see the cheaper Photoshop LE) or PaintShop.

Recently I needed some photos for my website but didn't
have a scanner or a digital camera. I took the pictures with
a regular camera, then sent the film to ShutterFly.com
where they developed them, digitally edited them, and put
them online. All I had to do was grab the photos off the site
and put them on mine.

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@... or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com



Dr. Nunley's Biz-Tips
by Kevin Nunley

Find Your Product's Sizzle

There is an old marketer's rule that it is better to sell the
sizzle rather than the steak. Of course there are exceptions
to this rule (like any other) but it is often good advice.

Look for what gives your product or service sizzle. Is it the
promise of earning a steady income? Is there a certain
glamour associated with your product or service? Are you
able to make people relax?

Recently I was reading reviews for a book about weekend
homes. I was surprised that none of the people who had
read the book pointed out the great architecture or fine
decoration the book displayed.

All those who commented on the book said how looking at
nice weekend homes made them relax. In fact, that is what
they bought the book for. They were looking for a way to
reduce stress. The book worked like a mini-vacation.

Look for the sizzle in your product or service. When you
talk with customers, ask them what they like about your
product or service. Findv out how they use it.

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@... or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com


Dr. Nunley's Biz-Tips
by Kevin Nunley

Sell By Answering Questions

The higher the price, the more questions I ask before
buying. Sometimes it's because I want to make absolutely
sure the product or service is just what I need. Other times
I'm fishing for ideas on how I can reduce the cost.

In the end, the sales person who answers the most questions
wins. I invariably buy from the knowledgeable person who
seems to welcome my ignorance, doubts, and left field
ideas.

Think a moment about the last time you bought a pricey
item. Or the last time you bought something on the
Internet. Did you get a prompt answer to a question right
before the sale?

I once watched a very successful greenhouse operator work
the phones at the back of her store. She had four phones
nailed to the wall and she kept at least three of them going
at all times answering customer questions.

Clearly, this wall of phones was the engine behind their
massive sales.

Post your "We happily answer questions" sign in your store,
on your delivery van, and most certainly on your web site.

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@... or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com


Dr. Nunley's Biz-Tips
by Kevin Nunley

List A Reason To Visit

We often see an ad end with the name of the company's web
site. It is a great idea to list your site address on ALL of
your marketing materials. But just listing your URL isn't
enough.

Be sure to include a REASON why someone should click to
your site NOW! Home business expert Alvin Apple always
lists his site along with a note about his newest article which
anyone can read free. "See Alvin's latest article 'Starting
Your Business On A Shoestring' at http://AlvinApple.com."

I do a similar thing when I post on discussion groups. The
post ends with:
"See Kevin's 10,000 marketing tips at DrNunley.com."

My web site tracking report shows people don't click on my
link if I don't include the reason to visit, but lots of hits
come in from the post if I do.

Include your reason to visit in your email signature file at
the end of messages. Put it on your business card. Supply a
good reason to visit in all your ad copy.

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@... or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com