HYPE - Good or Bad?
by Robert Taylor
Is all the HYPE we encounter on the Internet good or is it
bad? It all depends on how the HYPE is used and the person
or business using it.
Some exaggeration is necessary in advertising to attract
and keep the potential customer's attention. It is because
we have been exposed to so much HYPE during our lifetime
that nothing less than HYPE can draw and maintain our
interest.
A comparison may be made to a person working in a very
noisy environment. It takes something louder than normal
to get that person's attention.
Perhaps you need something to create peace of mind, better
health, increased income, stop pain, etc. Let's say I have
something which will solve one of those problems for you.
Making a simple statement that I can solve your problem will
probably not get your attention.
However, by the judicious use of HYPE I can persuade you to
read my advertisement and/or try my product/service. In so
doing I have benefited both you and myself. In this case
HYPE has been beneficial.
HYPE is bad when it leads you to believe the product or
service can perform miracles, when in fact it may only
perform minimally, if at all.
Examples of this are "Make $10,000 Dollars A Day With
Absolutely No Cost To You" or "Lose 20 Pounds A Day With
Our Miracle Fat Dissolver."
It is human nature to wish to believe those types of
statements. One of the greatest attributes of humanity
is hope eternal. And it is on this attribute that these
exaggerations have the greatest impact.
HYPE is therefore a necessary evil, which must be tempered
with truth and credibility. We must, however, always view
HYPE for what it is, an outright exaggeration. Knowing
this we can protect ourselves by thoroughly investigating
and validating all claims made.
It is up to us to separate the wheat from the chaff. There
are many good products and services on the Internet which
we tend to bypass because of the HYPE used in presenting
them. Had we looked beyond the HYPE and thoroughly
investigated the product/service, we may have found
something of great value to us.
It is at this point we must use extreme caution. Some of
the claims made using HYPE are so far-fetched as to be
totally unbelievable. In fact, the claims are so
incredible we are literally forced to check them out in
order to see if they could possibly have any truth to them.
HYPE has become so commonplace on the Internet even the
most conservative of businesses have had to resort to it
for self-preservation. This is not to say they mis-
represent their products/services. They simply have had
to exaggerate the benefits these will provide for their
consumers in order to compete with all the other HYPE.
There is indeed a very fine line between exaggeration and
outright untruths. The gist of this article is to show
there is both good and bad HYPE. It is up to us, the
consumers, to use common sense and good judgment when
exposed to the different types of HYPE prevailing on the
Internet and elsewhere.
Good luck and best wishes!
Robert Taylor
Amazing New Money-Maker Hits The Internet!
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