How To Ensure Long-Term Business Success
by Brett Krkosska
Have you ever ate an ice cream cone by starting at
the cone and eating your way up? No, me neither. Odds
are you'll end up with a huge mess and decide it just
isn't worth the effort.
Yet many potentially successful businesses are started
in just such a manner. To have any chance of success
your venture must progress from inception to viability
with order and purpose.
No matter what business you undertake, here are some
long-term strategies you can implement to multiply
your business survival odds many times over.
A Winner Knows The Outcome
Winners are emotionally charged up. Everything you
do, and everything that happens to you, has its
beginning within you. No event or circumstance is
outside of you. Everything is under your control and
moving you in the right direction. This is because
you have...
1. A burning desire to get what you want.
2. The conviction that you deserve what you want.
3. The confidence that what you want is yours for
the taking.
With this winner's attitude you can turn possibility
into certainty and adversity into opportunity. But,
rest assured your successes are never happenstance.
You create forward movement on purpose - rarely by
accident. You plan to win. Here is how you do it...
Turn Your Ideas Into Goals
An idea is like clay. It floats around in your head -
shifting, changing, waxing and waning. In order for an
idea to take shape in the real world, it must be linked
to an end result. A goal is simply the marriage of an
idea with the intended results - it hardens the clay.
When you get an idea follow it through to its conclusion.
Explore the various avenues your idea can follow. Feel
the energy that explodes inside you when an idea leads
you down the right path. This energy is a call to action.
Write Down Your Goals
When you have hit upon an idea that energizes you,
turn it into a series of goals. The more specific you
are about your goals, the fewer wrong turns you'll take
along the way. Be absolutely clear about who, what,
when, where, and how your destination is to be reached.
Putting your goals on paper makes them solid. Writing
things out empowers you with purpose and makes your
aim true. Not doing so is like trying to shoot an
arrow at a target with your eyes closed.
For a goal to be successful it must be a statement of
achievement, and not a casual wish. A wish begins with
the words "I hope" or "I want," while a statement of
achievement shouts "I am" and "I have." When I decided
to publish my newsletter, my primary goal statement
was: "I am the publisher of a trend-setting newsletter."
Create a Business Plan
Your plan is a chart for success. It identifies the
issues relevant to your business and helps you to move
logically through the start-up phase. A good business
plan can spare you months of wasted effort, not to
mention fistfuls of cash.
Try the Small Business Administration Classroom for an
explanation of the components found in a business plan:
http://www.sba.gov/classroom/bplan914.htmlBusiness Plan Pro has sample plans and a free tool
that guides you through the creation of your own
business plan:
http://www.bplans.comVisualize Your Goal Daily
Create a picture in your mind's eye of you reaping the
rewards of your successful business. See yourself
enjoying the fruits of your labor. Feel the exhilaration
of having achieved that which you want. See the color in
your surroundings. Feel the floor beneath your feet.
Taste the air around you. Be there.
Tell The World and Take Action
Tell people about your plans. Share your goals with
people that can offer support and encouragement. Doing
so opens up paths of assistance you may need along the
way. People who believe in you have the capacity to
bring you new ideas, resources, and contacts that you
could not get on your own.
When all is said in done, taking action is the most
important thing you do. Many new entrepreneurs fail
at this point. Without action dreams stay dreams and
goals go unfulfilled.
Do at least one thing every day that moves you toward
your goals. As you take action, review your goals to
avoid unnecessary moves, but don't be afraid to modify
and enhance your goals as needed.
In the end, if you follow these goal-setting strategies
you can stay the path and reach your goals. And that's
the whole idea...
...always, always stay the path.
--------------------------------------
Brett Krkosska is a freelance writer and business
consultant. Visit
http://www.homebiztools.com for
FREE advice, software, Internet services, and more.
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