The Secret Key For Any Offline Business
To Profit From The Internet... Even Without a
Website!
By Hans Klein
The secret key I am talking about has been used by
top internet marketing specialists to generate profits
for years, but is just now taking hold in mainstream
American business. From major corporations to the
local restaurant, pioneering companies are finally
beginning to learn how they can truly profit from the
internet.
Let me give you some hints as to what this
technique is:
It does not require a thousand-dollar-website,
(or any website for that matter), or much
knowledge about the internet, and it can be much
more profitable than sending out a promotional
mailing by "snail mail".
All this technique requires is the understanding
of a basic marketing concept that most businesses
are already using. Let me explain:
Have you ever received a mailing from your local
pizza company, car dealership, or grocery store,
offering special discounts or coupons?
If so, think of the possibilities of being able to send
these same mailings to thousands of your customers
who look forward to seeing them every week, and it
costs you less than $20 a month to send it to them
as many times as you wish.
With the internet, this is possible, and the best part
is you can immediately start implementing this
technique, even if you don't have a website.
Let me give you an example of a local restaurant I
went to that used this same technique:
Last Sunday, I took my elderly father out to lunch
for Father's Day at a small Irish restaurant. As I
sat down, I noticed a small card that looked like
any ordinary restaurant comment card, but when
I looked closer, a lighting bulb went off in my head,
and I said to myself,.
"Ah ha!, finally the average business is getting it!"
What I saw was not an ordinary card, but one of the
most powerful online promotional tools ever developed,
and, after years of it being used profitably with internet
businesses, an offline business was starting to use it.
So, what was so special about this card? Simple...
they were collecting customer's email addresses
AND then doing something that 99% of offline
business neglect to do with their customer email
addresses (if they even collect them) ...
Following up with valuable information to the
consumer!
That's right. The secret key is as simple as sending
follow-up emails with content that the customer wants.
I know by now you may be wondering what this
information was and how this could be profitable to
the restaurant.
It's right in front of your eyes:
All the restaurant did was ask for the customer's
email address so they could email them about
upcoming events going on at the restaurant and
in the area where they were located.
Now, just think of the number of customers that
small restaurant can generate once they have
accumulated a thousand email addresses. All
they have to do is simply send an email (using
easy-to-find, cheap software) and with a few clicks
of a button, the restaurant may generate an extra
thousand dollars that week.
I know you are probably wondering, "If it's so easy,
why isn't everybody doing it?" Well, many are.
This technique has been making internet marketing
specialists money for years, and many offline
businesses (like the restaurant) are finally realizing
this technique works and are taking the plunge.
This technique can work for any business. Another
example is a local car dealership who advertises a
valuable, free report offered on their website and
announced on the local radio station. They have
realized that if they can get the customer to subscribe
to their report, they can follow-up with the consumer
every day and close the sale.
Without the internet, this kind of follow-up would be
impossible because there is no other marketing
method that allows for one-on-one communication
in an unobtrusive and helpful way.
I hope by now you have become aware of the
possibilities the internet can provide for your business.
There are many more techniques the internet can offer,
but this strategy alone is incredibly powerful and can
explode your profits.
