One of the biggest problems I see with on-line marketers right
now is that most people never talk to anyone. They sign up for
all of these great tools to produce leads, and expect the tools
to close the deal for them.

Don't get me wrong, the tools can and do produce the leads, but
at some point someone needs to get on the phone with the prospect
and ask them to join.

Yes, there are offers that get sign-ups without anyone ever
having to talk to the prospect. These are primarily marketing
tools. We use a number ourselves and someone probably earned a
commission for us signing up. But these are relatively small
purchases. Very few people ever earn a sizable check from these
affiliate programs. It is the people which web sites that have
huge traffic counts that makes the money off of these.

But, back to the point. You should rely on tools to help find
prospects. You should rely on tools to follow up with your
prospects and give them more information. But, if you really want
to make money off of what you are offering, you should pick up
the phone and make a phone call. No tool can sell as well as you
can.

Ok.. so you are afraid to call people? What's the problem? The
telephone company's slogan is "reach out and touch someone"...
not "reach out and beat someone to death!" Your prospects will
not hurt you. They may hang up on you. They may cuss at you a
little and then hang up. Some will politely decline your offer.
But, many will accept your offer! Many more than you would
believe.

In our electronic world people still prefer dealing with a live
person. They want and need the relationship. They are more
comfortable doing business with an organization that someone is
willing to put their name behind. They like personal service and
personal support. They like to know that someone thinks their
patronage or participation is important enough for someone to
call them. Someone actually involved with the business and not a
telephone solicitor.

We use an awful lot of tools to produce leads, but not one or
any combination of those tools we use are as valuable as the
telephone. If you want to make your business explode, you need to
reach out and touch someone.


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Brande and Chris Bradford are active participants in a home based
business opportunity and are the publishers of GREAT HEIGHTS, a
monthly newsletter focused on home based business issues.
http://www.brandebradford.com

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