by Larry Dotson
1) Give away a free sample of your product. You
will gain people's trust when you allow them to try
out a free sample of your product. If they like it they
won't hesitate buying it. Your sample should only
give them a small taste of what's in it for them if they
buy.
2) Give people a deadline to order. Tell people if
they order by Sept.15, 2002, they will get a
discount or free bonuses. This will create an urgency
so they don't put off buying. Another example,
"Order before 8:00 p.m. US/EST and get a second
product of your choice for free!"
3) Offer people a money-back guarantee. The longer
the guarantee, the more effective it will be. It could
be a 30-day, 60-day, 1 year, or lifetime guarantee.
You could also offer them double or triple their
money back or a set amount of money back, like
$25. You could also allow them to keep the product
if you can afford to do that, even if they ask for a
refund.
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Tags: amount of money, few minutes, sales letters, free sample, urgency, lifetime guarantee, free bonuses, small taste, larry dotson
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