It's Time To Market With A New URL
Remember the mid-90s when you could still get a great domain name
for your web site? Those days are back.
There for a while it seemed like every domain name that was even
remotely good was taken. Investors and businesses snapped up
every domain they could think of, just in case they later turned
out to be valuable.
Now that the dot-com crash is well behind us, thousands of first
rate domain names have been abandoned and are up for grabs. And
far from the $100 registration fee we used to pay, you can get a
new domain for less then $15 (see
http://oriweb.com )
* Get a GREAT new domain name to replace the not-so-good one
you've been struggling with.
* Instead of using those long affiliate program links, get a
short, simple domain that forwards to your affiliate program.
Watch hits and sales increase.
Don't limit yourself to .com. The public no longer looks down on
you for having a .net or .org. Many terrific .biz and .info
names are still around for the claiming.
Once you have your new domain up, get Kevin to write super sales
copy for it. See his affordable writing packages at
http://DrNunley.com/copywriting.htm Reach Kevin at
mailto:
kevin@... or 801-328-9006.
DrNunley's Biz-Tips
by Kevin Nunley
Get The Most From Creative People
Your marketing will look and work better if you get good creative
people involved. An experienced or gifted designer can turn your
logo or site look into something special. A good writer can make
your web copy, sales letter, ad, or radio spot sing and sizzle.
I've spent most of my life working with "creatives." Here are a
few tips I've learned.
* Pay more for an experienced designer or writer. While they may
charge you more per hour or job, they will get the job done right
and often much faster. You save money in the end.
* If you can't afford a seasoned pro, get a college student or
someone who recently graduated from college. They often have a
mind full of newly-learned, cutting-edge ideas, and you can't
beat their enthusiasm.
* Give a creative person their head. Don't micro-manage every
detail. I like to take an extreme approach. We give the
designer just the barest idea of what we need, then jump for joy
over whatever they produce. After a few projects you will have a
creative who loves the freedom you give them. They will come up
with wonderful ideas you never could have thought of on your own.
Sell more of your product or service with Kevin's All-Out
Promotion Package. It combines your own press release, article,
ezine ads, and sales copy with massive nationwide distribution.
See
http://DrNunley.com/123.htm Reach Kevin at
mailto:
kevin@... or 801-328-9006.
DrNunley's Biz-Tips
by Kevin Nunley
How to Write a Book
Many people are experts at something. For example, a doctor
could be considered an expert in healing or a receptionist could
be an expert in phone etiquette. If you know a lot about a
subject, you should write a book!
A common problem that people have when writing a book is where to
start. This dilemma can actually be quite simple. If you have
written any articles, reports, columns, or newsletters, you may
have written a book already. You could easily compile them
together and have it printed.
If you don't have any of these items, try making an outline of
the points you wish to cover in your book. Put them in an order
that makes sense, as though you were giving an actual
presentation. Then come up with a subject that you would like to
discuss in each chapter and briefly outline each topic.
How do you get your book published? You could have it printed by
a publishing house. The publisher would take care of everything
including editing, printing, distribution, and taking care of
money. Print-on-demand publishers let you keep a larger share,
but may charge you to print the book. A less expensive way to go
would be to publish your book on the Internet in ebook form, or
have it bound at a local printing shop. People who buy your book
via mail order usually don't mind if it's photocopied with a
simple cover.
Promote your book, product, or service with Kevin's All-Out
Promotion Package. It combines your own press release, article,
ezine ads, and sales copy with massive nationwide distribution.
See
http://DrNunley.com/123.htm Reach Kevin at
mailto:
kevin@... or 801-328-9006.
DrNunley's Biz-Tips
by Kevin Nunley
Market With Phone Calls
Sometimes people forget that a phone call can be just
as effective as the Internet or e-mail. There are a few simple
guidelines that can make your phone call more productive.
Many people are under a lot of pressure. Make sure when you call
you ask if it is a good time to talk. Most will say yes, but it
immediately shows you respect their time. Also, depending on how
well you know the person, you should target your call. Plan a
specific topic you want to talk about. The higher up the ladder
the person is in the company, the more targeted your conversation
should be.
After you talk with someone, write down the information that
you've learned about them. It makes prospects feel important
when it appears you remember all about them the next time you
call.
Maintaining contact after you have met someone is extremely
valuable. Think of different, creative ways to keep in touch.
Perhaps you could send them a birthday card, a thank-you note, or
call and congratulate them on a special occasion. Every time
you make contact, learn something new about them and add it to
your record.
These are great ways to build relationships with customers,
relationships that keep them coming back and buying more.
Get Kevin's famous copy writing. There is no better way to make
your marketing or web site turn more prospects into buying
customers. Click now to see his affordable writing packages:
http://DrNunley.com/copywriting.com Reach Kevin at
mailto:
kevin@... or 801-328-9006.
DrNunley's Biz-Tips
by Kevin Nunley
Spice Up Your Banner or Sign
Boring signs and banners often get boring results. Spice up
your sign for better results.
Get a sign that lets you put a changing message on it. We often
see church signs with a daily inspirational message. Why not
have a changing message of your own? Put up a sale, tell a joke,
or make a comment. People who pass it each day will start to
notice.
Go one step further and get an electric sign. Prices are coming
down while sign technology is getting more impressive. Simple
scrolling messages work well, but some allow for animated
graphics.
Use the same drawing or graphic on your sign, on your building,
on your business cards, and in all your ads. A consistent
graphic helps people identify you. It's probably the oldest trick
in marketing dating back to ancient times when most people
couldn't read your name, but could identify your graphic.
Use magnetic signs and bumper stickers on your business vehicles.
You may be surprised how many people you reach in a single
commute. One donut chain always has their vintage van on the
road. The unusual looking vehicle gets attention and draws eyes
to their logo painted on the side.
Get Kevin's famous copy writing. There is no better way to make
your marketing or web site turn more prospects into buying
customers. Click now to see his affordable writing packages:
http://DrNunley.com/copywriting.com Reach Kevin at
mailto:
kevin@... or 801-328-9006.
DrNunley's Biz-Tips
by Kevin Nunley
Color Code Your Print Materials
People often ask me what colors sell best. There are no hard and
fast rules about colors in marketing, but here are some things
that seem to work again and again.
Yellow gets attention, but is hard on the eyes. Use some yellow
in your marketing or on your package, but don't make the whole
thing yellow.
Red makes your document seem urgent or aggressive.
Many feel green makes prospects think about money. A green
border with a graphic of a stack of dollars works well for
business opportunities.
Blue has a long history among Europe's royalty. Today blue still
works well to portray power, authority, or prestige.
Pastels are popular for light for feature stories. If you want
your message to seem fun, use a pastel color. Make sure your
copy shows up well on the paper.
Many people LOVE purple. For some reason it is a favorite among
children and many of us never get over it.
Website not selling? Get Kevin's MASSIVE 1-2-3 Promotion
Program. You get a press release sent nationwide, article
to 2,000 editors, killer sales letter, and ezine ads to
thousands. See
http://drnunley.com/123.htm Reach Kevin
at mailto:
kevin@... or 801-328-9006.
