Offering freebies to your website visitors is one
marketing method that will guarantee a lot of sales.
Free home study courses that can be delivered by email are
very popular, and people sign up for such courses often to
learn more about a topic of interest that is special to
them. The best way to deliver these courses is with the use
of autoresponders.
Autoresponders can be set up to send out a series of
lessons for a home study email course. The lessons
can be set for mailing at specific intervals. You can
determine how often the lessons in the course are
sent to people.. Email courses are very different from
traditional courses, web based courses, or any other type
of course.
There is no student and teacher interaction. The
instructor writes the lesson out, puts the information in
an autoresponder series, sets the timed delivery for the
lessons, and the rest is automatic. You can choose to have
these lessons delivered daily, every other day,
every three days, or any other method that you think works
well for your email students.
Email courses are usually used to sell products and
services. For example, if you sell MP3 players, you might
develop a course that teaches people how to use the MP3
player or how to care for their MP3 player. Experts
agree that an email course can be written for any product
you can imagine if you put enough thought and energy into
it.
Start out by determining what the course will be about,
and how long it should be. If the course will be
delivered every other day for two weeks, you know
that you would need seven lessons. Write the lessons, and
load them into your autoresponder. Set the interval for
each lesson, which in this case would be days 1, 3, 5, 7,
9, 11, and 13.
This means that lesson one would be delivered the day after
the person has asked for the course, and lesson two would
be delivered three days after the person has asked for the
course, and so on. The interval for each lesson is set for
the specific number of days after the person has signed up
Make sure your spelling is correct, and that your sentences
are grammatically correct. Your
lessons should look and sound as professional as possible.
Then, simply advertise the email address that will start
the autoresponder. Make sure that you run a test mailing
first, sending each lesson to yourself. This will let you
to see what your students will see when they sign up for
your course!
