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When a lot of interest is a bad thing

Date Published: 15th January 2007
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The world has just officially found out what the iPhone really looks like and as you would expect, there are those who aren’t happy. For as long as we’ve had an inkling of an idea that the gadget was coming people have been putting forward ideas on what they think different aspects will be like. Yesterday all the speculation was ended when the product was officially unveiled, but the speculation the reason there was so much interesting the newest Apple gadget.

One of the major sources of speculation was due to the fact the Linksys owned the rights to the name iPhone so no one was sure how that situation would be resolved. It obviously must have been accomplished by a lot of behind the scenes compromises. It is also likely that Apple, as it must now be known, paid through the nose to get the rights to get that name.


Since the iPhone was one of the most eagerly anticipated gadgets of the last few months interest was extremely high at MacWorld 2007. All the interest and patience was rewarded when the official unveiling occurred and the name was confirmed. Obviously everyone wanted to get the in depth info on the different aspect of the most desirable phone for 2007.

This lead to a virtual flooding of the iPhone website with requests for more information, but only the early birds were able to access the iphone.com site. This domain was apparently also owned by someone other than Apple so more large sums of money were probably dispersed from Apple to ensure ownership changed hands. Unfortunately there seems to have been some restrictions on the usage of the site and the amount of traffic allowed.


At first there seemed to be little problem with servicing traffic and answering requests since all visitors were rerouted to an apple.com page. However, anyone visiting after the first few hours would have found a nice, helpful message stating that the site had been taken down. This is not a good indication of the foundation being laid for the Apple iPhone since it could be seen as an indication of ill-preparedness in other areas of the development.

It would seem that the huge interest that was generated by the speculation put too much pressure on resources that Apple provided. If there had been less interest may have lead to people looking for information on the iPhone over a longer people. One thing that Apple should know as a result is that there is a huge amount of interest, but not enough information being provided.

Dial-a-Phone has supplied mobile phones on monthly contract to 2.9 million customers, and since it launched in 2000 over 550,000 customers have connected from the website. Further information can be found at the Dialaphone Blog
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