Many MLM leaders will train their new Associates to prospect amongst friends and family and then to pay for generic home business leads and repeat the approach of inviting and presenting. This potentially causes 2 problems: First, most people who enrol in a Multilevel Marketing company are new to business and are reluctant to prospect loved ones and second, a sizeable number of people become involved in MLM for extra cash and cant afford to pay for leads until they make a profit!
Often individuals who are new to the MLM industry are not made aware that this type of business is even a business! It goes without saying that there will be individuals who are interested in what you are offering and those who are not even slightly interested! As MLM is a business the aim should NOT be to convince and coerse loved ones to partner you, instead to identify prospects who have a need for what you can provide. Business ethics should still apply and badgering peers and relations could affect valuable relationships!
Some lead companies can offer good quality home business seekerleads, but obviously the more responsive leads will mostly be more expensive. As response percentages are usually very low with cold market, bought leads, you might be required to spend a lot before you are able to reap the benefits by building a sizeable organisation.
So, what is the solution for newbie Multi-level Marketers who are not ready to approach piers and dont have the money to buy leads?
One powerful approach is to source, or to develop a low cost information product (ie. an Ebook) that will demonstrate masses of value to those interested in earning an income from home, as well as individuals who are already looking into MLM. You might then concentrate the majority of your efforts on advertising that information product to those who are actively researching and already want to find out more.
This shifts the staus quo in your favour for two reasons:
First, it offers a budget for marketing your info product so that you can provide value to more qualified prospects and second it give you a strategy for sourcing your own self-liquidating opportunity seeker leads. Everyone who orders your product is a hot lead who is genuinely interested in what you can offer and you have generated a small profit by attracting that individual. This contact will be a far more responsive prospect than 'someone you used to work with', or a 'long-lost uncle'. Also, you won't risk your friend and family bonds, or end up broke in the mean time!
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