A PAUSE FOR THOUGHT You can have your cake and eat it.
What is it that makes the sale of information products so
appealing? Is it the fact that the only storage space required
is a minute spot on your computer's hard disc. Perhaps it is
because even when you have sold it, you still have it, ready to
sell again as many times as you can.
Can you think of anything else that can be sold and sold again
without having to replenish the initial stock. Something that
you can send instantly to anywhere in the world without having
to pay postage and packaging expenses. Something that costs you
so little that you can afford to give away as a bonus to your
customers for purchasing another of your products.
The main reason that I like information products is that I can
offer them to everyone for free. I can insert any number of
links to my other products in the expectation that some of them
will generate sales.
People like something for nothing. If what you give them is of
value to them, (not just a load of re-hashed junk) there is a
very good chance that they will check out your links to see what
you are offering. It's one of the very best forms of advertising
that you can use.
Information products can consist of anything from a single page
containing something relevant to that person. A few pages
explaining how something works. A short series of lessons on any
subject of general interest. Even a full size e-book that can be
purchased elseware for real money. Provided that you have links
to some other item that compliments the freebie, you will never
lose money by giving things away for free.
You can have your cake and eat it.
