So you have a fresh website and its all geared up looking lovely and ready to make sales. You create some links on the internet for your new website, submit it to the search engines and you sit back and wait for the money to roll in�but there are no sales! Sound familiar? What you need is a constant stream of targeted visitors on a daily basis and visitors to come in their thousands�so is there a way to attain this for free?
Yes there is and it�s known as free backlinks.
For those of you who are new to SEO (search engine optimization) you may be questioning what a backlink is and why they are important. Free backlinks have become so influential to getting your website in the first page of a search engine that they have become some of the main building blocks to a good SEO plan.
Free backlinks are links that are directed towards your website, they are commonly known as inbound links. The amount of free backlinks to your website is an indication of the popularity or importance of that website. Free Backlinks are more than ever crucial for search engines because some, in particular Google will see websites with lots of backlinks as being worth more and thus believe those sites more relevant for a particular search query and these sites will therefore get higher rankings in the results page.
During the calculation of the relevance of your website in relation to the search request they consider the number of backlinks it has that is has, so it�s important to focus particularly on the quality of backlinks to your webpages. The search engines will assess the subject matter of your website to decide what a represents a quality backlink. When inbound links to your site are derived from other sites that have content relevant to your site then these backlinks will be considered more relevant and are likely to impact your webpage ranking a great deal in a positive way.
Search engines require all websites to have a fair playing field and they will look for natural links developed slowly over a period of time. A lot of individuals will try to influence the links on their website but it's much tougher to influence a search engine with external backlinks from other websites. Backlinks are heavily incorporated into a search engines processes so that those who try and 'short cut' the ranking process will be unsuccessful.
Recently however a search engines criteria for quality backlinks has been tightened up due to devious webmasters trying to attain backlinks by deceiving or sneaky means. Such practises include hidden links or robotically engineered webpages whose one and only object is to offer inbound links to websites. These websites are called link farms and are now mostly ignored by search engines.
Naturally another reason for obtaining quality free backlinks is to generate traffic to your site. You must not just think you can make a website and expect people will find it without advertising your site and what it can offer. Building quality, natural free backlinks is extremely important to Search Engine Optimization and so it should be very high on your priority list in your SEO action plan.
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Article written by
James Hicks Internet Marketing Coach & Mentor
