Leverage is one of the most strongest point of article marketing. You could use existing content and turn it into articles. You can also use articles and repurpose them for other content formats. How could you turn a blog post into one or more articles?
The good news is, a blog post usually is an article too. You can post anything from commentaries, opinions and even multimedia content to the blog, but basically you can turn a blog post into an article or two just as easily.
First, you can just edit here and there to get the blog post into one article. If that article consists of many different ideas, like 3-7 tips on something, you could then take each of the tips and make it an article of its own.
For instance, if you take one article, you could write down several things that you know about that tip. That makes a great outline or skeleton for the article. You can expand each of the point from there. One point may be one or two paragraphs.
It only takes one very simple idea to make it into one full article. Often, I am able to extract 10 or more ideas just from a single article.
Let's take an article about tips to grow your first rose in your garden. You could write as many articles as the number of tips, one for each of them. Besides that, you could also write about the pitfall each of the tips have and how to overcome them. Those can be 2 or more articles.
How about the top 3 problems or things you learn over the years in growing roses? It may as well be related to the tips above. You may turn the same points into other articles, just the format is different.
If you have a blog post, sit down and brainstorm some ideas to turn this into a few articles and get writing. Remember, you can turn that extra articles into blog posts too.
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