When you're advertising to investors, you'll use many of the same strategies you would use for traditional real estate advertising. However, there's one key difference. With investor advertising, you'll want the investors to know they are getting a special deal and really getting the best price out there.
1. Focus on the Deal. You want your investor to know they are getting a really great deal on this property. Your wording should be all about getting the deal. Use language like, "Buying at 70% of market value." This is the kind of language that attracts the serious investor.
2. Use targeted phrases. Targeted phrases are especially important to increase web traffic. Along with your targeted phrases, you'll use things like, "fixer-upper," "deal," "TLC," "Rehab," "Renovation," "Sweat Equity." Your main focus is to appeal to that investor.
3. Look what others are searching for. You'll want your targeted phrases and investor advertising strategies to be similar to what people are already searching for. What is most popular in a Google search is also what you want to be using. This will ensure that investors come to your website. If you go to Google Adwords and type in keywords (such as, fixer-uppers, your town) you'll end up on a page where you can see how many people are searching for that exact phrase. You can see monthly details, which can be a valuable resource for keeping your advertising fresh. This tool will also who you how many other website are coming up with similar results.
4. Meet with people in person. Technology is a wonderful thing, but once you've found a serious investor, who has responded to your investor advertising, you'll want to meet with them in person. Do this at the courthouse or an auction.
Investor advertising is very similar to traditional advertising. With just a few simple changes, you'll be able to contact investors who are interested in new properties.
