Even in today’s technological world, old school direct mail is still one of the most common forms of marketing in use today. Why? It's a proven with a 2-4% response rate.
The most widely used piece of direct mail is the postcard. It’s simple, inexpensive, and effective. But as with any form of marketing, there is a right way to use postcards and a wrong way. You must constantly look for ways to improve your postcard marketing campaigns.
To improve your postcard response rates, you need…
• An offer people can’t refuse. You must have a solid promise of quality and value to get people to want to learn more about your opportunity. Make sure you are giving people something to think about.
• A list of perspective clients. You need to match your offer to the people who will be the mot interested in buying it. These lists can be purchased from professional data companies. Some companies provide the list of customers as a part of their start-up or buy-in package.
• A catchy headline and design. Postcards have a very limited space to get your message across. The headline must spark a person’s interest or they won’t read the rest of the postcard. Keep the images and design simple and to the point.
• To get your message across. Your overall marketing pitch must be easy to understand and inspires people to take the next step—contacting you for more information or to buy your products or services.
• To track your postcard success. It may take trial and error to make your direct mail efforts work. You will need to keep track of how well your direct mail campaign works so you know whether you’ve found one that is right for you
Any marketing venture will take time, effort, and money to make it work. That’s why some home based business owners have chosen to invest in companies that already have a successful marketing campaign in place. Patti Feder invested in the Magnetic Money Miracle for just that reason.
“Their full-automated system made buying and sending my direct mailing postcards easy and effective. They provided the client list, the postcards, and sent them out for me. I began getting responses right away!” Feder says.
For more information about this particular company, you can visit Feder’s web site at http://www.yourmagneticmoneymaker.com/.
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