First of all, subscribers are not just subscribers, they are
YOUR customers! If you treat your subscribers well, they will be
your customers for life. What does this mean? We'll ezines are
all about 'one to one marketing'.
One to one marketing is relationship marketing. Your job is to
continually build and foster your relationship with your
subscribers. As your relationship builds, so will the trust and
loyalty your subscriber has for you. As this happens you create
an increasing amount of 'permission' to sell them your products
-- products that provide solutions to their problems.
To learn more about permission marketing, I suggest reading Seth
Godin's book, "Permission Marketing". It taught me a great deal
about how to build relationships with my customers.
So now you know how to treat your subscribers -- err, I mean
customers, now what you need to do is get them!
There are several ways to increase your subscribership
including:
*Pay Per Search Engines:
*Pay Per Search Engines like overture.com are a great way to
bring targeted traffic to your site. They charge a minimum of 10
cents per search term. For example, if you have a website that
sells lamps, you might purchase search terms like lamp, light,
desk lamp, light bulbs, etc. For each of these terms you are
bidding for the position of your listing on the search engine --
highest bidders are at the top.
If you want to pay less that 10 cents per search term, try
kanoodle.com They start at just 1 cent per search term!
*Google AdWords
Google's AdWords is another form of pay per click advertising.
With their massive reach, they can repeatedly deliver a ton of
targeted leads for you.http://www.google.com/ads/
*Ezine Advertising:
When you advertise in ezines target your marketing as much as
possible by choosing content related ezines. For example, to
sell our lamps we might choose an interior decorating ezine but
not a sports related ezine.
If you choose this method, ask the owner of the ezine to test
and endorse your product. This will do wonders for your
conversion ratio because the readers trust the ezine owners
opinion (one to one marketing --remember?)
You can find the perfect ezine for your needs in minutes using
the Directory of Ezines athttp://www.directoryofezines.com You
can reach over 27 million readers in the ezines listed in the
DOE. The time you'll save is well worth the very small fee they
charge for access to their searchable database.
*Banner Advertising:
Although available, it is not recommended due to the poor
conversion rates they offer. If you advertise on anyone's
website, make sure it is a text based advertisement.
* Pay Per Subscriber Services:
Are arguably *the* best method of attaining a HUGE customer base
in a short period of time. Pay Per Subscriber Services like
ListOpt's List Builder, can collect as many as 2,000 opt- in
subscribers for you every day! The benefit of such a service is
that it offers a 100% return on investment (ROI). No other
method offers this. And because of the 100% ROI it provides, you
save a great deal of valuable time and aggravation attempting to
track your results.
I recommend you use all of the above methods other than banner
advertising due to the poor conversion ratios. In particular, I
recommend Adwords advertising at http://www.google.com and
ListOpt.com's List Builder Service at http://www.listopt.com
