Developments in the use of information communication technologies from the teleprinter to the facsimile to the computer have established societies world wide as a more cohesive unit (not withstanding differentiation in politics, religion and culture) and have created an environment of luxury and ease for users.
However, technological advancements, no matter how innovative cannot make mankind more humane or impoverished countries more evolved. McLuhan seems to have written more extensively on the matter and is thus more closely related to the derivation of the term. His reference is perceived as metaphor for the Internet or World Wide Web which affords users the opportunity to connect with one another despite location. Though McLuhan’s influences were the innovations of his time: radio, jazz and the telephone, he was a revolutionary thinker to have conjured notions that major advancements in the area of mass media would significantly progress as is the case.
Societies can now utilize the Ipod, webcam and the Blackberry as some of their most effective and efficient methods to communicate and share information with one another…regardless of time and space, distance or place. A professor at The University of Bonn in Germany can take a snapshot with a cell phone and immediately send it to a colleague in the US. Or, a student in almost any country with its finger on the pulse of Western Civilization can pocket his or her own memory stick with 512MB housing enough songs for an all-night jam session with a friend.
Chat rooms bring together life-long friends or marital partners, online shopping makes the holidays far less stressful, banking and doing business in jammies from the comfort of one’s own home have ushered this generation across a literal virtual threshold of an unprecedented integration making daily processes much easier, relationships more manageable and romance more attainable. Gone are the days of writing long letters or sending postcards.
So too have passed the days of waiting in a long line of cars at the bank to make a transaction or retail stores to check out.
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